{"title":"Influencer, UGC \u0026 Marketing – Templates","description":"\u003cp\u003eProfessional document templates for influencer marketing, UGC, creators, and digital marketing. Here you will find contracts and checklists for collaborations, compensation, ad disclosure, usage rights, licenses, affiliate marketing, and compliance with Swedish law.\u003c\/p\u003e","products":[{"product_id":"influenceravtal-mall-2026-word-pdf-svensk-ratt","title":"Influencer Agreement Template 2026 – Word\/PDF | Swedish Law","description":"\u003ch2\u003eInfluencer Agreement 2026 – professional template for influencer collaborations\u003c\/h2\u003e\u003cp\u003eA clear influencer agreement is essential when a company hires an influencer, content creator, or public figure to promote products and services on social media. This professional contract template is developed for Swedish companies and influencers who wish to regulate the collaboration in writing and reduce the risk of misunderstandings regarding deliverables, compensation, ad disclosure, content rights, exclusivity, and liability.\u003c\/p\u003e\u003cp\u003eThe template is delivered in both \u003cstrong\u003eeditable Word format (DOCX)\u003c\/strong\u003e and as a \u003cstrong\u003eready-to-use PDF\u003c\/strong\u003e. The document comprises \u003cstrong\u003e9 professionally designed A4 pages\u003c\/strong\u003e, 27 areas of agreement, and four practical appendices that make the contract useful for both individual campaigns and longer ambassador collaborations.\u003c\/p\u003e\u003ch2\u003eWhat does the influencer agreement regulate?\u003c\/h2\u003e\u003cp\u003eInfluencer marketing combines marketing law, contract law, intellectual property law, tax regulations, and in some cases data protection. Therefore, it is rarely sufficient to only write down what compensation should be paid and how many posts should be published. A professional agreement should also clarify who is responsible for ad disclosure, which product claims may be used, how the material may be reused, and what happens if a post needs to be corrected or removed.\u003c\/p\u003e\u003cp\u003eThe main agreement includes, among other things, rules on:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eparties, contact persons, and the purpose of the campaign,\u003c\/li\u003e\n\n\u003cli\u003escope of assignment and deliverables,\u003c\/li\u003e\n\n\u003cli\u003ecreative freedom and brand guidelines,\u003c\/li\u003e\n\n\u003cli\u003epre-review and approval before publication,\u003c\/li\u003e\n\n\u003cli\u003ead identification and clear advertiser disclosure,\u003c\/li\u003e\n\n\u003cli\u003eproduct claims and requirements that information must be accurate and verifiable,\u003c\/li\u003e\n\n\u003cli\u003echildren, young people, and other particularly vulnerable target groups,\u003c\/li\u003e\n\n\u003cli\u003eregulated product categories and platform rules,\u003c\/li\u003e\n\n\u003cli\u003epublication time, removal, and corrections,\u003c\/li\u003e\n\n\u003cli\u003ecompensation, products, services, and commission,\u003c\/li\u003e\n\n\u003cli\u003eSwedish F-tax, A-tax, and responsibility for taxes and employer contributions,\u003c\/li\u003e\n\n\u003cli\u003estatistics, KPIs, and reporting,\u003c\/li\u003e\n\n\u003cli\u003ediscount codes and affiliate links,\u003c\/li\u003e\n\n\u003cli\u003ecopyright and license to influencer content,\u003c\/li\u003e\n\n\u003cli\u003euse of name, image, and voice,\u003c\/li\u003e\n\n\u003cli\u003eediting, subtitling, and versioning,\u003c\/li\u003e\n\n\u003cli\u003epaid media, whitelisting, Partnership Ads, Spark Ads, and creator licensing,\u003c\/li\u003e\n\n\u003cli\u003eexclusivity and competing collaborations,\u003c\/li\u003e\n\n\u003cli\u003econfidentiality and embargo,\u003c\/li\u003e\n\n\u003cli\u003epersonal data and GDPR,\u003c\/li\u003e\n\n\u003cli\u003eliability, cancellation, termination, Swedish law, and dispute resolution.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eAppendix 1 – Campaign brief and delivery schedule\u003c\/h2\u003e\u003cp\u003eA large portion of conflicts in influencer collaborations arises when it is not clear exactly what is to be delivered. Therefore, the template contains a separate campaign brief where the parties can fill in the campaign, product, business goals, target group, campaign period, embargo, mandatory CTA, discount code or affiliate link, approved product facts, prohibited or unapproved claims, and the pre-review process.\u003c\/p\u003e\u003cp\u003eThere is also a delivery table for different channels and formats, such as Instagram Reels, Stories, regular posts, TikTok, YouTube, and other platforms. The number of publications, dates, minimum publication time, and mandatory elements can be documented separately.\u003c\/p\u003e\u003cp\u003eThe appendix also contains a practical KPI section for visibility, engagement, traffic, and results. There, the parties can specify what is to be followed up and what statistics the influencer should provide after the campaign.\u003c\/p\u003e\u003ch2\u003eAppendix 2 – Compensation, products, and affiliate\u003c\/h2\u003e\u003cp\u003eCompensation in influencer marketing can consist of more than a standard fee. It can, for example, consist of money, products, services, discount codes, commission, or a combination of several forms of compensation. Appendix 2 makes it possible to clearly document:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003efixed fee,\u003c\/li\u003e\n\n\u003cli\u003epayment terms,\u003c\/li\u003e\n\n\u003cli\u003eproducts or services as compensation,\u003c\/li\u003e\n\n\u003cli\u003eproducts that are only borrowed during the campaign,\u003c\/li\u003e\n\n\u003cli\u003ecommission and affiliate model,\u003c\/li\u003e\n\n\u003cli\u003eattribution period,\u003c\/li\u003e\n\n\u003cli\u003ereturns and cancellations,\u003c\/li\u003e\n\n\u003cli\u003ebonus and KPI-based compensation,\u003c\/li\u003e\n\n\u003cli\u003etravel and other expenses,\u003c\/li\u003e\n\n\u003cli\u003eF-tax, A-tax, or self-employment company status.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eThe Swedish Tax Agency (Skatteverket) emphasizes that compensation to influencers can consist of both money, products, and services. What obligations the principal has depends, among other things, on whether the influencer is approved for F-tax. The template therefore contains special checkpoints for this.\u003c\/p\u003e\u003ch2\u003eAppendix 3 – Rights and license matrix\u003c\/h2\u003e\u003cp\u003eOne of the most important parts of a modern influencer agreement is the question of \u003cstrong\u003ewho may use the material after publication\u003c\/strong\u003e. The fact that a company has paid for a post does not automatically mean that the company is free to use the image or video in all media and for all time.\u003c\/p\u003e\u003cp\u003eThe rights matrix allows the parties to separately choose if the content may be used for:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003ethe influencer's own publishing,\u003c\/li\u003e\n\n\u003cli\u003eorganic reposting on the company's social media,\u003c\/li\u003e\n\n\u003cli\u003ethe company's website and e-commerce,\u003c\/li\u003e\n\n\u003cli\u003enewsletters and CRM,\u003c\/li\u003e\n\n\u003cli\u003eretail stores, POS material, and events,\u003c\/li\u003e\n\n\u003cli\u003epaid advertising on social media,\u003c\/li\u003e\n\n\u003cli\u003ewhitelisting, Partnership Ads, and Spark Ads,\u003c\/li\u003e\n\n\u003cli\u003ethird-party retailers,\u003c\/li\u003e\n\n\u003cli\u003eraw material.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFor each area of use, there is space for the license period, territory, or channel, and any separate compensation. The template also regulates cropping, format adaptation, subtitling, translation, and shorter versions.\u003c\/p\u003e\u003ch2\u003eAppendix 4 – Advertising and publishing checklist\u003c\/h2\u003e\u003cp\u003eMarketing on social media is covered by the Marketing Act. When a company has hired an influencer, it must be clear to the recipient that the content is advertising and which company is behind the marketing. A company cannot contractually transfer away its own legal responsibility regarding marketing, while at the same time the influencer may have parallel responsibility.\u003c\/p\u003e\u003cp\u003eTo make the agreement practical, the document therefore contains a checklist that can be used before each publication. It covers, among other things, ad disclosure, the advertiser's identity, verification of product claims, target group, regulated products, music and image rights, discount codes, platform rules, and final approval.\u003c\/p\u003e\u003ch2\u003eAd identification – particularly important in 2026\u003c\/h2\u003e\u003cp\u003eThe Swedish Consumer Agency (Konsumentverket) has continued to prioritize the oversight of influencer marketing in 2026 and noted that shortcomings still occur. The agency's current guidance emphasizes that advertising must be identifiable immediately, even at a fleeting glance. Therefore, the ad disclosure may not be hidden far down in a text, among hashtags, or in a way that requires the recipient to first interpret the content.\u003c\/p\u003e\u003cp\u003eThe template is therefore based on the assumption that advertising posts should normally have a clear and conspicuous ad disclosure, for example, the word \u003cstrong\u003e\"Ad\"\u003c\/strong\u003e (or \"Reklam\"), and that the advertiser's identity must be evident.\u003c\/p\u003e\u003ch2\u003eName, image, and content rights\u003c\/h2\u003e\u003cp\u003eAn influencer is not only a content producer but also the person exposed in the advertising. According to the Act on Name and Image in Advertising, consent is required to use another person's name or image in marketing. The agreement therefore contains a special section where the scope of this consent is linked to the license that the parties have actually agreed upon.\u003c\/p\u003e\u003cp\u003eThis means that a company could, for example, gain the right to repost material organically for three months, but does not automatically gain the right to use the same material in paid advertising for several years. Such usage is regulated separately.\u003c\/p\u003e\u003ch2\u003ePaid media and whitelisting\u003c\/h2\u003e\u003cp\u003eThe template contains special terms for modern ad formats where the company uses the influencer's account, identity, or content in paid advertising. This applies to, among other things, creator licensing, whitelisting, Meta Partnership Ads, and TikTok Spark Ads. These rights can have a significantly higher commercial value than a standard organic repost and should therefore be expressly regulated.\u003c\/p\u003e\u003ch2\u003eExclusivity without unnecessarily broad restrictions\u003c\/h2\u003e\u003cp\u003eCompanies often want to prevent an influencer from working with competitors during the campaign. The template is not based on an unlimited non-compete clause but allows the parties to define categories, named competitors, and time periods. This makes the condition clearer and easier to adapt to the actual scope and value of the campaign.\u003c\/p\u003e\u003ch2\u003eLegally updated 2026\u003c\/h2\u003e\u003cp\u003eVersion 1.0 was legally reviewed on \u003cstrong\u003eSeptember 27, 2026\u003c\/strong\u003e. The template has been designed taking into account, among other things:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe Marketing Act (2008:486)\u003c\/strong\u003e, especially the rules on ad identification and misleading marketing,\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe Act (1978:800) on Name and Image in Advertising\u003c\/strong\u003e,\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe Copyright Act (1960:729)\u003c\/strong\u003e,\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe General Data Protection Regulation (EU) 2016\/679 (GDPR)\u003c\/strong\u003e,\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Consumer Agency's current guidance on influencer marketing and hidden advertising,\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Tax Agency's guidance on compensation and payments to influencers.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWho is the template for?\u003c\/h2\u003e\u003cp\u003eThe influencer agreement is particularly suitable for e-commerce companies, brands, marketing departments, advertising agencies, influencer agencies, startups, consulting firms, influencers, and creators who carry out commercial collaborations on social media.\u003c\/p\u003e\u003cp\u003eIt can be used both for a single campaign and as a basis for a longer collaboration, such as ambassador agreements, product launches, affiliate collaborations, or recurring campaigns.\u003c\/p\u003e\u003ch2\u003eYou receive\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInfluencer_Agreement_2026.docx\u003c\/strong\u003e – fully editable Word template\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInfluencer_Agreement_2026.pdf\u003c\/strong\u003e – ready-to-use PDF version\u003c\/li\u003e\n\n\u003cli\u003e9 professionally designed A4 pages\u003c\/li\u003e\n\n\u003cli\u003e27 areas of agreement\u003c\/li\u003e\n\n\u003cli\u003e4 practical appendices\u003c\/li\u003e\n\n\u003cli\u003ecampaign brief and delivery schedule\u003c\/li\u003e\n\n\u003cli\u003ecompensation and affiliate appendix\u003c\/li\u003e\n\n\u003cli\u003erights and license matrix\u003c\/li\u003e\n\n\u003cli\u003eadvertising and publishing checklist\u003c\/li\u003e\n\n\u003cli\u003esignature section\u003c\/li\u003e\n\n\u003cli\u003elegal checklist and sources of law\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eImportant regarding customization\u003c\/h2\u003e\u003cp\u003eInfluencer collaborations vary greatly depending on the product, channel, target group, compensation, and which rights the company wants to purchase. The template must therefore be customized for the specific campaign. Special rules may apply to, for example, alcohol, tobacco and nicotine, pharmaceuticals, gambling, financial products, health claims, environmental claims, and campaigns aimed at children.\u003c\/p\u003e\u003cp\u003eThe template is a professional contractual foundation but does not replace individual legal advice in particularly complex or high-risk campaigns.\u003c\/p\u003e\u003ch2\u003eDigital delivery\u003c\/h2\u003e\u003cp\u003eThe product is delivered digitally in Word and PDF format. No physical product is sent.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eCan the agreement be used by both companies and influencers?\u003c\/h3\u003e\u003cp\u003eYes. The template is designed as a balanced commercial contract foundation where both parties' core obligations are stated.\u003c\/p\u003e\u003ch3\u003eAre rules about ad disclosure included?\u003c\/h3\u003e\u003cp\u003eYes. Ad identification, the advertiser's identity, product claims, and publication control are central parts of the agreement.\u003c\/p\u003e\u003ch3\u003eCan the company use the influencer's video in ads after the campaign?\u003c\/h3\u003e\u003cp\u003eOnly if the parties have granted that right in the license matrix. Paid advertising and whitelisting are regulated separately.\u003c\/p\u003e\u003ch3\u003eCan I use the agreement for affiliate collaborations?\u003c\/h3\u003e\u003cp\u003eYes. The template contains terms for discount codes, affiliate links, commission, attribution, and reporting.\u003c\/p\u003e\u003ch3\u003eCan the agreement be used for UGC?\u003c\/h3\u003e\u003cp\u003eCertain parts are relevant, but a pure UGC collaboration often has a different rights model since the creator does not always publish the material on their own channels. Therefore, there is a separate UGC Creator agreement in the product plan.\u003c\/p\u003e","brand":"Svenska Dokumentmallar","offers":[{"title":"Default Title","offer_id":55511844716886,"sku":"INFLUENCER-2026","price":149.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/files\/influenceravtal-2026-word-pdf-hero.png?v=1790504950"},{"product_id":"ugc-creator-avtal-mall-2026-word-pdf","title":"UGC Creator Agreement Template 2026 – Word\/PDF | Swedish Law","description":"\u003ch2\u003eUGC Creator Agreement 2026 – professional template for companies, agencies, and content creators\u003c\/h2\u003e\u003cp\u003eUGC, creator content, and short-form video are used today in everything from organic social media to e-commerce, Meta Ads, TikTok Ads, Spark Ads, Partnership Ads, display, landing pages, and other paid campaigns. A common problem is that the parties agree on what is to be filmed – but not on \u003cstrong\u003ewho may use the material, for how long, in which channels, whether raw material is included, or how many revision rounds are covered\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThis professional \u003cstrong\u003eUGC Creator Agreement template\u003c\/strong\u003e is designed for Swedish companies, agencies, and creators who want to regulate both the content production itself and the commercial usage rights in one and the same agreement. The template is delivered in \u003cstrong\u003eeditable Word format (DOCX) and as a PDF\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe document comprises \u003cstrong\u003e10 professionally designed A4 pages, 28 contract areas, and five practical appendices\u003c\/strong\u003e.\u003c\/p\u003e\u003ch2\u003eWhat is the difference between a UGC agreement and an influencer agreement?\u003c\/h2\u003e\u003cp\u003eIn a traditional influencer agreement, a large part of the value lies in the influencer publishing the advertisement on their own channels and reaching their own audience. A UGC assignment often works differently: the creator produces, for example, a product demo, testimonial, hook, voice-over, or short-form video that the \u003cstrong\u003ecompany itself publishes or uses in advertisements\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe creator does not therefore need to have a large audience and does not even have to publish the material themselves. Consequently, questions regarding \u003cstrong\u003elicense, paid media, editing rights, raw material, name\/image\/voice, and revision rounds\u003c\/strong\u003e become particularly important.\u003c\/p\u003e\u003ch2\u003eThe Main Agreement – 28 contract areas\u003c\/h2\u003e\u003cp\u003eThe template regulates, among other things:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eparties, contact persons, and the purpose of the assignment\u003c\/li\u003e\n\n\u003cli\u003edefinition of UGC, final material, and raw material\u003c\/li\u003e\n\n\u003cli\u003eindependent contractor status\u003c\/li\u003e\n\n\u003cli\u003escope of the assignment and deliverables\u003c\/li\u003e\n\n\u003cli\u003ecreative brief and script level\u003c\/li\u003e\n\n\u003cli\u003ehooks, CTA, formats, and technical requirements\u003c\/li\u003e\n\n\u003cli\u003edeadlines and participation\u003c\/li\u003e\n\n\u003cli\u003ereview and acceptance\u003c\/li\u003e\n\n\u003cli\u003erevision rounds\u003c\/li\u003e\n\n\u003cli\u003ereshoots and errors\u003c\/li\u003e\n\n\u003cli\u003ecopyright and rights to the material\u003c\/li\u003e\n\n\u003cli\u003escope, duration, and territory of the license\u003c\/li\u003e\n\n\u003cli\u003eraw material and project files\u003c\/li\u003e\n\n\u003cli\u003eediting, cutting, and derivatives\u003c\/li\u003e\n\n\u003cli\u003ename, image, and voice in advertising\u003c\/li\u003e\n\n\u003cli\u003eAI, synthetic media, digital avatar, and voice cloning\u003c\/li\u003e\n\n\u003cli\u003epaid media, whitelisting, and creator licensing\u003c\/li\u003e\n\n\u003cli\u003ePartnership Ads and TikTok Spark Ads\u003c\/li\u003e\n\n\u003cli\u003emusic and other third-party material\u003c\/li\u003e\n\n\u003cli\u003eparticipating persons, locations, and property\u003c\/li\u003e\n\n\u003cli\u003emarketing rights and product claims\u003c\/li\u003e\n\n\u003cli\u003epersonal data and GDPR\u003c\/li\u003e\n\n\u003cli\u003econfidentiality and embargo\u003c\/li\u003e\n\n\u003cli\u003eexclusivity and competing assignments\u003c\/li\u003e\n\n\u003cli\u003ecompensation, invoicing, and products\u003c\/li\u003e\n\n\u003cli\u003etravel, expenses, and props\u003c\/li\u003e\n\n\u003cli\u003eliability and rectification\u003c\/li\u003e\n\n\u003cli\u003econtract period, cancellation, termination, and dispute\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eAppendix 1 – UGC brief and delivery specification\u003c\/h2\u003e\u003cp\u003eTo reduce the risk of misunderstandings, the agreement includes a separate production brief. There, the parties can specify the project, target audience, main message, CTA, approved product claims, tone, visual requirements, script level, delivery channel, and deadlines.\u003c\/p\u003e\u003cp\u003eThere is also a detailed delivery table where, for example, video format, number of versions, length, aspect ratio, raw files, and comments can be documented. Separate fields are provided for hooks, CTA variants, voice-over, versions without text overlay, subtitles, thumbnails, and B-roll.\u003c\/p\u003e\u003ch2\u003eAppendix 2 – Revision rounds, review and acceptance\u003c\/h2\u003e\u003cp\u003eA common conflict in creator projects is what is actually included in a revision round. The template therefore distinguishes between \u003cstrong\u003enormal revision within the original brief\u003c\/strong\u003e and \u003cstrong\u003enew scope\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eExamples of revision could be correcting text, swapping between already recorded takes, or shortening a video. A new target audience, a completely new script, a different product, a new recording location, or an entirely new concept can instead be treated as additional work.\u003c\/p\u003e\u003cp\u003eThe appendix contains fields for the number of revision rounds, feedback deadline, delivery time for the revised version, acceptance model, extra revision costs, and rules for reshoots.\u003c\/p\u003e\u003ch2\u003eAppendix 3 – Rights and license matrix\u003c\/h2\u003e\u003cp\u003eThis is one of the most important parts of the agreement. The company can separately choose whether the material may be used for:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eorganic publishing in own social media\u003c\/li\u003e\n\n\u003cli\u003ewebsite, e-commerce, and landing pages\u003c\/li\u003e\n\n\u003cli\u003eemail, CRM, and newsletters\u003c\/li\u003e\n\n\u003cli\u003ein-store, POS material, events, and digital screens\u003c\/li\u003e\n\n\u003cli\u003epaid social, display, and video ads\u003c\/li\u003e\n\n\u003cli\u003ewhitelisting, Partnership Ads, and Spark Ads\u003c\/li\u003e\n\n\u003cli\u003emarketplaces and retailers\u003c\/li\u003e\n\n\u003cli\u003eTV, CTV, cinema, and digital out-of-home\u003c\/li\u003e\n\n\u003cli\u003eraw material and the company's own re-edits\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFor each use, the parties can specify the \u003cstrong\u003elicense period, territory, channel, and special conditions\u003c\/strong\u003e. There is also separate regulation of sub-licensing, editing rights, and what should happen when the license period expires.\u003c\/p\u003e\u003ch2\u003ePaid ads, whitelisting, and creator licensing\u003c\/h2\u003e\u003cp\u003eThe right to publish a video organically is not the same as the right to use it in paid advertisements. The template therefore distinguishes clearly between organic use and paid media.\u003c\/p\u003e\u003cp\u003eIf the company wants to use the creator's identity or account through, for example, \u003cstrong\u003eMeta Partnership Ads, TikTok Spark Ads, whitelisting, or other creator licensing\u003c\/strong\u003e, the period, authorization, ad account, and separate compensation can be specified. The agreement assumes that passwords should never be shared; the platforms' own authorization features should be used.\u003c\/p\u003e\u003ch2\u003eName, image, and voice\u003c\/h2\u003e\u003cp\u003eWhen the creator themselves is seen or heard in the material, there is a separate clause and license section for commercial use of \u003cstrong\u003ename, image, voice, and other personal characteristics\u003c\/strong\u003e. This allows the parties to determine exactly in which media and for how long the creator's identity may be used.\u003c\/p\u003e\u003ch2\u003eAI, deepfake, and voice cloning\u003c\/h2\u003e\u003cp\u003eThe template includes specific, modern protection for AI and synthetic media use. Unless otherwise expressly agreed, the company's rights may not automatically be used to train models, create digital avatars, voice clones, deepfakes, synthetic dubbing, or new AI-generated material that makes it appear as though the creator participated.\u003c\/p\u003e\u003cp\u003eIf such use is to be permitted, there is support for agreeing separately on purpose, technology, period, territory, approval, and compensation.\u003c\/p\u003e\u003ch2\u003eMusic and third-party rights\u003c\/h2\u003e\u003cp\u003eMusic that works for a regular organic video does not necessarily need to be licensed for a paid advertisement. Therefore, the agreement contains special conditions regarding music, stock material, graphics, fonts, trademarks, artwork, and other third-party material.\u003c\/p\u003e\u003cp\u003eThe template also regulates liability for participating persons, private environments, and other rights that may be required for commercial use.\u003c\/p\u003e\u003ch2\u003eAppendix 4 – Compensation and rights costs\u003c\/h2\u003e\u003cp\u003eCompensation can be divided between the production itself and the commercial license. The appendix contains fields for:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eproduction fee\u003c\/li\u003e\n\n\u003cli\u003erights compensation\u003c\/li\u003e\n\n\u003cli\u003epaid media add-on\u003c\/li\u003e\n\n\u003cli\u003ewhitelisting\/creator licensing\u003c\/li\u003e\n\n\u003cli\u003eraw material\u003c\/li\u003e\n\n\u003cli\u003eextra hooks and versions\u003c\/li\u003e\n\n\u003cli\u003eextra revision rounds\u003c\/li\u003e\n\n\u003cli\u003enew recording after changed brief\u003c\/li\u003e\n\n\u003cli\u003eproducts kept or borrowed\u003c\/li\u003e\n\n\u003cli\u003etravel and expenses\u003c\/li\u003e\n\n\u003cli\u003epayment terms\u003c\/li\u003e\n\n\u003cli\u003etax classification (F-tax, A-tax, or self-employment)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eAppendix 5 – Delivery and rights checklist\u003c\/h2\u003e\u003cp\u003eThe final appendix serves as a practical final check before the company begins using the material. It checks, among other things, delivery format, revision rounds, raw material, music licenses, participants, license period, paid ads, name\/image\/voice, AI use, product claims, advertising identification, and personal data.\u003c\/p\u003e\u003ch2\u003eLegal status checked 2026\u003c\/h2\u003e\u003cp\u003eVersion 1.0 has had its legal status checked on \u003cstrong\u003eSeptember 27, 2026\u003c\/strong\u003e, and has been designed with consideration given to, among other things:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eThe Swedish Copyright Act (1960:729)\u003c\/li\u003e\n\n\u003cli\u003eThe Act on Names and Pictures in Advertising (1978:800)\u003c\/li\u003e\n\n\u003cli\u003eThe Marketing Act (2008:486)\u003c\/li\u003e\n\n\u003cli\u003eThe General Data Protection Regulation (EU) 2016\/679 (GDPR)\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Authority for Privacy Protection (IMY) guidelines on publishing images, film, and sound\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Consumer Agency's current work and guidance on influencer marketing and hidden advertising\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Tax Agency's guidance on compensation to influencers and creators\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWho is the UGC agreement for?\u003c\/h2\u003e\u003cp\u003eThe template is particularly suitable for e-commerce companies, brands, advertising agencies, performance marketing agencies, social media agencies, startups, content creators, UGC creators, and other companies ordering commercial content for digital marketing.\u003c\/p\u003e\u003ch2\u003eYou receive\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eUGC_Creator_Agreement_2026.docx\u003c\/strong\u003e – fully editable Word template\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eUGC_Creator_Agreement_2026.pdf\u003c\/strong\u003e – ready-to-use PDF version\u003c\/li\u003e\n\n\u003cli\u003e10 professionally designed A4 pages\u003c\/li\u003e\n\n\u003cli\u003e28 contract areas\u003c\/li\u003e\n\n\u003cli\u003e5 practical appendices\u003c\/li\u003e\n\n\u003cli\u003eUGC brief and delivery specification\u003c\/li\u003e\n\n\u003cli\u003erevision and acceptance model\u003c\/li\u003e\n\n\u003cli\u003erights and license matrix\u003c\/li\u003e\n\n\u003cli\u003ecompensation appendix\u003c\/li\u003e\n\n\u003cli\u003edelivery and rights checklist\u003c\/li\u003e\n\n\u003cli\u003esignature section\u003c\/li\u003e\n\n\u003cli\u003elegal checklist and central legal sources\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eImportant regarding customization\u003c\/h2\u003e\u003cp\u003eUGC projects can differ greatly depending on the product, channel, media budget, target audience, whether the creator participates themselves, and what rights the company requires. The template must therefore be adapted to the specific assignment. Minors as creators, international campaigns, regulated product categories, extensive TV\/DOOH buys, or complex personal data processing may require additional terms.\u003c\/p\u003e\u003cp\u003eThe template is a professional contractual basis but does not replace individual legal advice in particularly complex or high-risk situations.\u003c\/p\u003e\u003ch2\u003eDigital delivery\u003c\/h2\u003e\u003cp\u003eThe product is delivered digitally in Word and PDF formats. No physical product is sent.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eDoes the creator have to publish the material themselves?\u003c\/h3\u003e\u003cp\u003eNo. The agreement is specifically designed for UGC where the company can use the material in its own channels or advertisements without the creator publishing it themselves.\u003c\/p\u003e\u003ch3\u003eAre paid ads and Spark Ads included automatically?\u003c\/h3\u003e\u003cp\u003eNo. Appendix 3 makes it possible to choose exactly which uses are to be included. Paid advertising and creator licensing are regulated separately.\u003c\/p\u003e\u003ch3\u003eCan the company get raw material?\u003c\/h3\u003e\u003cp\u003eYes, if the parties choose for raw material to be included. The agreement has specific fields for raw files, B-roll, and the right to create own re-edits.\u003c\/p\u003e\u003ch3\u003eCan we agree on two revision rounds?\u003c\/h3\u003e\u003cp\u003eYes. Appendix 2 allows the parties to specify the number of included revision rounds, response times, and what extra revisions or new recordings cost.\u003c\/p\u003e\u003ch3\u003eCan the company use the creator's face or voice in AI material?\u003c\/h3\u003e\u003cp\u003eNot under the standard terms. Such use requires a separate express agreement with defined purpose, scope, and compensation.\u003c\/p\u003e","brand":"Svenska Dokumentmallar","offers":[{"title":"Default Title","offer_id":55512020844886,"sku":"UGC-CREATOR-2026","price":149.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/files\/ugc-creator-avtal-2026-word-pdf-final.png?v=1790506690"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/collections\/influenceravtal-2026-word-pdf-hero.png?v=1790504993","url":"https:\/\/mallbutiken.se\/en\/collections\/influencer-ugc-marknadsforing-mallar.oembed","provider":"Mallbutiken","version":"1.0","type":"link"}