{"product_id":"fotomedgivande-samtyckesblankett-bildpublicering-2027","title":"Photo Consent \u0026 Image Publication 2026\/2027 – Consent, Guardian \u0026 Excel | Word\/PDF","description":"\u003csection lang=\"en\" style=\"max-width:960px;color:#1a3a4b;line-height:1.76\"\u003e\n\u003ch2\u003ePhoto release and image consent form 2026\/2027 – Word, PDF, and Excel\u003c\/h2\u003e\n\n\u003cp\u003eDo you need a \u003cstrong\u003ephoto release template, image consent form, or documentation for image publishing\u003c\/strong\u003e? This package helps companies, associations, and organizations document when images and videos are to be used in advertising, on websites, and in other specified channels. You receive editable forms for consent, GDPR consent when appropriate, image publishing of children, withdrawal of consent, and a separate publication decision.\u003c\/p\u003e\n\n\u003cp\u003eAn \u003cstrong\u003eExcel register with nine tabs\u003c\/strong\u003e is also included to keep track of material IDs, publication channels, existing consents, withdrawals, and responsible reviewers. All main templates are in Swedish and have corresponding searchable PDFs. A Swedish and English user guide is included.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAn important legal distinction:\u003c\/strong\u003e The person depicted, the photographer, and the publisher have different rights. \u003cstrong\u003eGDPR grounds for processing personal data, consent for names and images in advertising, and copyright to the photo\u003c\/strong\u003e must be checked separately. A general signed paper does not automatically resolve all three issues.\u003c\/p\u003e\n\n\u003cnav aria-label=\"Product information\" style=\"border-radius:11px;background:#eaf5f6;padding:15px 18px;margin:20px 0\"\u003e\u003ca href=\"#mb-photo-box1\"\u003ePackage contents\u003c\/a\u003e · \u003ca href=\"#mb-photo-box2\"\u003eWhat the files contain\u003c\/a\u003e · \u003ca href=\"#mb-photo-excel\"\u003eExcel\u003c\/a\u003e · \u003ca href=\"#mb-photo-how\"\u003eWorkflow\u003c\/a\u003e · \u003ca href=\"#mb-photo-law\"\u003eLegal\u003c\/a\u003e · \u003ca href=\"#mb-photo-faq\"\u003eFAQ\u003c\/a\u003e\u003c\/nav\u003e\n\u003cdiv id=\"mb-photo-box1\" style=\"border:1px solid #c2dfe2;border-left:5px solid #17828b;border-radius:14px;background:#e8f4f5;padding:21px 23px;margin:22px 0\"\u003e\n\n\u003ch2 style=\"font-size:1.32em;margin-top:0\"\u003e01. Package contents\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e7 editable Word documents (DOCX)\u003c\/strong\u003e – five main Swedish templates, one Swedish user guide, and an English User Guide.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e7 corresponding searchable PDF files\u003c\/strong\u003e – for reading, printing, and documentation.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e1 Excel workbook (XLSX)\u003c\/strong\u003e – nine tabs, a formula-based dashboard, and clear status fields.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e15 files in total and eight unique documents or tools\u003c\/strong\u003e, delivered in a ZIP file that can be downloaded immediately. No physical delivery.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eEach Word file has two framed information boxes – one regarding the purpose of the document and one regarding verification before use. They are intended as internal guidance and can be removed from external material. Version 1.0 – 2026\/2027.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv id=\"mb-photo-box2\" style=\"border:1px solid #c9dee1;border-radius:14px;padding:21px 23px;margin:22px 0;background:#fff\"\u003e\n\n\u003ch2 style=\"font-size:1.32em;margin-top:0\"\u003e02. What the files contain – document by document\u003c\/h2\u003e\n\n\u003cdiv style=\"overflow-x:auto\"\u003e\u003ctable style=\"border-collapse:collapse;width:100%;font-size:.93em\"\u003e\n\n\u003cthead\u003e\u003ctr style=\"background:#153a4c;color:#fff\"\u003e\n\n\u003cth style=\"padding:12px;text-align:left\"\u003eFile\u003c\/th\u003e\n\n\u003cth style=\"padding:12px;text-align:left\"\u003eContent and use\u003c\/th\u003e\n\n\u003cth style=\"padding:12px;text-align:left\"\u003eFormat\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e01. Consent for name and image in advertising\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eSpecific consent for a company to use a person’s name or image in clearly defined marketing in accordance with the Act (1978:800).\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e02. GDPR consent for image and film\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eSeparate active, informed, and revocable GDPR consent when this legal ground is correct and appropriate, with separate purposes and channels.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e03. Children and guardians – image publishing\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eForm for maturity assessment, best interests of the child, guardian authorization, exposure, protection needs, and special approval.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e04. Withdrawal and changed image use\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eDocumenting GDPR withdrawal, objection, or deletion requests with processing, material ID, and actual unpublishing control.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e05. Publication decision and image rights\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eTraceable checklist that distinguishes between GDPR grounds, advertising law consent, and the photographer's copyright\/license.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e06. Swedish user guide\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eTen workflow steps, clear delimitations, examples, legal sources, children, employment, copyright, and Excel instructions.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e07. English User Guide\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eEnglish user guidance, including the difference between GDPR, advertising release, and copyright; does not include full English main templates.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eDOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003e\u003cstrong\u003e08. Excel register for consents and publishing\u003c\/strong\u003e\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;vertical-align:top\"\u003eNine tabs for materials, consents, publications, withdrawals, GDPR assessments, children, controls, and dashboard.\u003c\/td\u003e\n\n\u003ctd style=\"padding:10px 9px;border-bottom:1px solid #d8e5e7;white-space:nowrap\"\u003eXLSX\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\u003c\/div\u003e\n\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e Five main Swedish forms. English User Guide explains the use in English; no separate English main forms are included.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2 id=\"mb-photo-excel\"\u003eExcel register for photo consent, image publishing, and withdrawals\u003c\/h2\u003e\n\n\u003cp\u003eThe workbook contains \u003cstrong\u003eOverview, Image Material, Consents, Publications, Withdrawals, Legal Ground, Children \u0026amp; Guardians, Controls, and Read Me\u003c\/strong\u003e. You can use a common material ID to link an image to a publication decision, applicable consents, and any subsequent requests for unpublishing.\u003c\/p\u003e\n\n\u003cp\u003eThe dashboard shows \u003cstrong\u003eeight formula-based key figures\u003c\/strong\u003e: registered image material, current consents, published material, open withdrawals, GDPR assessments, unreviewed assessments, ongoing cases involving children, and open controls. Empty registers show zero as an administrative starting point. Excel is not an image archive or an automated legal compliance check.\u003c\/p\u003e\n\n\u003cp\u003eThe formulas have been tested with temporary registrations; I have specifically verified that actual entered material and assessment IDs are counted. Test data is not included in the delivery. Do not register images containing protected persons or unnecessary sensitive personal data in the spreadsheet itself.\u003c\/p\u003e\n\n\u003ch2 id=\"mb-photo-how\"\u003eHow to use the photo consent – ten steps\u003c\/h2\u003e\n\n\u003col\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDescribe the material.\u003c\/strong\u003e State the exact photo, recording, material ID, producers, time period, and intended channels.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDetermine the purpose.\u003c\/strong\u003e Is the image to be used for general information about the business, editorial context, an advertisement, or other marketing?\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eChoose and document GDPR grounds.\u003c\/strong\u003e Consent is one of several possible legal grounds. Assess the purpose and prerequisites first.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCheck advertising law consent.\u003c\/strong\u003e If a company uses a person's name or image in marketing, check the Act on Name and Image in Advertising and document the specific consent.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCheck copyright.\u003c\/strong\u003e The depicted person does not automatically own the photographer's image. Ensure the correct license and permitted alterations.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAssess children and protection needs.\u003c\/strong\u003e Take into account the best interests of the child, maturity, guardian authorization, and any protected identity.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInform the person concerned.\u003c\/strong\u003e Specify the organization, purpose, legal ground, recipients, storage, and contact for rights-related matters.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDocument active choices.\u003c\/strong\u003e No pre-ticked boxes; separate purposes and channels when GDPR consent is used.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eReview and publish.\u003c\/strong\u003e Register decision ID, date, URL\/channel, actual license, and person responsible for control in Excel.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHandle changes and withdrawals.\u003c\/strong\u003e Review requests, stop or modify processing when regulations require, and document the measures taken.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch2 id=\"mb-photo-law\"\u003eGDPR and the Act on Name and Image in Advertising – what applies?\u003c\/h2\u003e\n\n\u003ch3\u003eIs consent always a requirement to publish images?\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eNo, not according to GDPR in all situations.\u003c\/strong\u003e The IMY (Swedish Authority for Privacy Protection) explains that publishing identifiable persons requires an applicable legal ground. A private company may, in some cases, use a balancing of interests after a real and documented assessment. For example, regarding employee photos, the power imbalance in the employment relationship means that GDPR consent is often not appropriate. Consideration must always be given to transparency, purpose, data minimization, and the rights of the data subject.\u003c\/p\u003e\n\n\u003ch3\u003eWhen is special consent for names and images in advertising required?\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Act (1978:800) on Name and Image in Advertising, § 1\u003c\/strong\u003e, states that a trader may not use another person’s name or image in marketing without their consent. This requirement under advertising law is not the same as using GDPR consent as the legal ground for all handling of the image. Therefore, select the advertising form when it concerns actual advertising use and document the GDPR issue separately.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is required for valid GDPR consent?\u003c\/h3\u003e\n\n\u003cp\u003eThe IMY emphasizes that GDPR consent must be voluntary, specific, informed, and unambiguous. It must be an active choice, with no pre-ticked boxes. Different purposes generally require separate choices. Consent must be as easy to withdraw as it was to give, and the organization must be able to demonstrate what information was provided and when.\u003c\/p\u003e\n\n\u003ch3\u003eWho may consent to images of children?\u003c\/h3\u003e\n\n\u003cp\u003eChildren's personal data is considered particularly worthy of protection. Authorized guardians and the child’s own ability to understand should be checked based on the specific context, and the best interests of the child must be assessed. The IMY's age limit of 13 for certain information society services is \u003cstrong\u003enot\u003c\/strong\u003e a general age limit for all photography or image publishing. In cases of shared custody, risky exposure, or protected identity, special control is required.\u003c\/p\u003e\n\n\u003ch3\u003eWhat happens when GDPR consent is withdrawn?\u003c\/h3\u003e\n\n\u003cp\u003eWithdrawal does not retroactively affect processing that was lawful before the withdrawal. However, the organization must assess continued processing and any necessary deletion or unpublishing measures. An already distributed printed publication or a third-party copy may require special practical and legal handling. The form therefore does not promise automatic total withdrawal of everything already published.\u003c\/p\u003e\n\n\u003ch3\u003eIs the photographer's permission also needed?\u003c\/h3\u003e\n\n\u003cp\u003eYes, depending on who holds the rights. Getting a depicted person's consent is not the same as having a sufficient license for the photograph or film. The license, permitted channels, editing, and any secondary use should be documented in the publication control.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#fff5e8;border:1px solid #e7d5ba;border-left:5px solid #b07c37;border-radius:10px;padding:17px 19px;margin:20px 0\"\u003e\n\n\u003cstrong\u003eLegal disclaimer\u003c\/strong\u003e\u003cp style=\"margin:7px 0 0\"\u003eThe package consists of independently developed, general forms and registers. It does not imply that any specific GDPR consent is valid, that all image publishing requires consent, that a marketing campaign is permitted, or that all copyright permissions are secured. No external legal review or official authority certification is claimed. Check actual use and regulations in each case. Source review: October 18, 2026. The designation 2027 does not guarantee future legal status.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2\u003eRelated Template Store products\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003ca href=\"\/en\/products\/integritetspolicy-cookiepolicy-mallpaket-gdpr-cookies\"\u003ePrivacy policy and cookie policy – GDPR\u003c\/a\u003e – for information on personal data management and publication purposes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003ca href=\"\/en\/products\/gdpr-registerutdrag-registrerades-rattigheter-mallpaket-2026\"\u003eGDPR register extract and data subject rights\u003c\/a\u003e – when persons wish to exercise their GDPR rights.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003ca href=\"\/en\/products\/marknadsforingsavtal-byra-kampanjbudget-2027\"\u003eMarketing agreements and agency assignments\u003c\/a\u003e – supplementary agreements on ads, usage rights, and delivery.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2 id=\"mb-photo-faq\"\u003eFrequently asked questions about consent forms and image publishing\u003c\/h2\u003e\n\n\u003ch3\u003eIs there a consent form for images in Word?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The package contains editable Word forms for names and images in advertising, separate GDPR consent, and guardian involvement, with a PDF for each document.\u003c\/p\u003e\n\n\u003ch3\u003eCan a company post photos of employees without consent?\u003c\/h3\u003e\n\n\u003cp\u003eIt depends on the purpose and legal ground. The IMY states that a balancing of interests may be possible for certain information purposes, but GDPR consent is often inappropriate in the dependency relationship between employer and employee. Advertising law requirements must be reviewed separately.\u003c\/p\u003e\n\n\u003ch3\u003eDoes one signature apply to all future images?\u003c\/h3\u003e\n\n\u003cp\u003eNo, not automatically. Document specific material, purposes, channels, and scope. Significantly new usage may require a new assessment or new consent.\u003c\/p\u003e\n\n\u003ch3\u003eIs a consent form for children included?\u003c\/h3\u003e\n\n\u003cp\u003eYes, with checks regarding guardians, the child's will, exposure, and special risks. It is not a universal permission to publish all images of children.\u003c\/p\u003e\n\n\u003ch3\u003eCan I withdraw my consent to image publishing?\u003c\/h3\u003e\n\n\u003cp\u003eGDPR consent can always be withdrawn for future processing based on that consent. Other rights, already distributed material, and other legal grounds must be assessed separately.\u003c\/p\u003e\n\n\u003ch3\u003eAre GDPR consent and an advertising release the same document?\u003c\/h3\u003e\n\n\u003cp\u003eNo. Advertising law and GDPR regulate different issues. The package therefore has separate main templates and a checklist that checks both.\u003c\/p\u003e\n\n\u003ch3\u003eIs an Excel register for photo consents included?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The Excel file contains nine tabs and eight dashboard key figures. It is an administrative register, not an image archive or a legal decision-making program.\u003c\/p\u003e\n\n\u003ch3\u003eDoes the Excel file contain any fictional personal data?\u003c\/h3\u003e\n\n\u003cp\u003eNo. All registers are empty upon delivery. Temporary quality tests have not been saved.\u003c\/p\u003e\n\n\u003ch3\u003eIs an English photo release included?\u003c\/h3\u003e\n\n\u003cp\u003eNo. Five main templates are in Swedish. A separate English user guide is included.\u003c\/p\u003e\n\n\u003ch2\u003eOfficial sources\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.imy.se\/verksamhet\/dataskydd\/vi-guidar-dig\/publicera-bilder-filmer-och-ljud-pa-internet\/\" target=\"_blank\" rel=\"noopener\"\u003eIMY – Publishing images, films, and audio on the internet\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.imy.se\/verksamhet\/dataskydd\/det-har-galler-enligt-gdpr\/rattslig-grund\/samtycke\/\" target=\"_blank\" rel=\"noopener\"\u003eIMY – Consent as a legal ground\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/data.riksdagen.se\/dokument\/sfs-1978-800.html\" target=\"_blank\" rel=\"noopener\"\u003eSwedish Code of Statutes – Act (1978:800) on Name and Image in Advertising\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"https:\/\/www.imy.se\/privatperson\/dataskydd\/dataskydd-for-dig-som-ar-ung\/for-dig-som-ar-vardnadshavare\/fa-koll-pa-vad-som-galler\/\" target=\"_blank\" rel=\"noopener\"\u003eIMY – Children's personal data and guardians\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003csmall\u003eSvenska Dokumentmallar · Version 1.0 – 2026\/2027 · Legal source review 2026-10-18 · DOCX, searchable PDF, XLSX · 15 files in digital ZIP.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"Svenska Dokumentmallar","offers":[{"title":"Default Title","offer_id":55839681511766,"sku":"FOTOMEDGIVANDE-BILD-2027","price":79.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/files\/fotomedgivande-bildpublicering-2027-hero_09ec1c75-f347-4d2a-8a1a-aaab1df0aec0.png?v=1792314135","url":"https:\/\/mallbutiken.se\/en\/products\/fotomedgivande-samtyckesblankett-bildpublicering-2027","provider":"Mallbutiken","version":"1.0","type":"link"}