{"product_id":"politisk-reklam-lokal-sakfraga-ttpa-2026","title":"Political Advertising 2026\/2027 – Local Issue, Labeling \u0026 Transparency | Word\/PDF\/Excel","description":"\u003csection class=\"mb-product-copy\" lang=\"sv\" style=\"line-height:1.68\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs a non-profit organization, advertising agency, or local newspaper buying or publishing an advertisement that could influence a municipal decision?\u003c\/strong\u003e Then EU rules on political advertising may be relevant—even if the advertiser is not a political party. This niche product helps Swedish sponsors, advertising intermediaries, and media publishers document \u003cstrong\u003ewhether the message is covered, who the sponsor is, how the advertisement should be labeled, and how information, corrections, and evidence are followed up\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEU Regulation 2024\/900\u003c\/strong\u003e came into full effect on \u003cstrong\u003e10 October 2025\u003c\/strong\u003e. The Commission's implementing regulation \u003cstrong\u003e2025\/1410\u003c\/strong\u003e specifies the format and technical specifications for labeling and transparency notices. The package focuses on \u003cstrong\u003elocal issue-based advertisements and purchased political advertising services\u003c\/strong\u003e—not political campaign strategy, message formulation, or personal profiling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick facts:\u003c\/strong\u003e 5 editable Swedish templates + 1 Swedish user guide + 1 English User Guide, all in Word (DOCX) and searchable\/printable A4 PDF, plus 1 Excel workbook (XLSX) with 9 tabs and 540 formulas. \u003cstrong\u003e7 DOCX + 7 PDF + 1 XLSX = 15 customer files\u003c\/strong\u003e. The PDF files are not interactively fillable. Intended for digital ZIP delivery after separate product publication and file linking.\u003c\/p\u003e\n\n\u003cdiv style=\"border:2px solid #B8D5E5;border-left:6px solid #286F99;border-radius:12px;padding:17px 20px;background:#EFF7FB;margin:19px 0\"\u003e\n\n\u003ch2 style=\"margin:0 0 9px\"\u003e01 · Package contents\u003c\/h2\u003e\n\n\u003cp style=\"margin:0\"\u003eFive Swedish templates: \u003cstrong\u003eclassification of local issue-based advertisements, sponsor certificate, advertisement labeling\/transparency notice, publisher's publication control, and notification\/correction\u003c\/strong\u003e. One Swedish and one English user guide are included. Seven standalone documents in Word and PDF plus Excel with nine tabs—a total of \u003cstrong\u003e15 files\u003c\/strong\u003e.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv style=\"border:2px solid #B8D5E5;border-left:6px solid #286F99;border-radius:12px;padding:17px 20px;background:#EFF7FB;margin:19px 0\"\u003e\n\n\u003ch2 style=\"margin:0 0 9px\"\u003e02 · What the files contain\u003c\/h2\u003e\n\n\u003cp style=\"margin:0\"\u003eFields for the advertisement's service and context, Article 8 assessment, the sponsor's identity and any controlling entity, remuneration and funding, label\/notice, publication channel, accessibility, personal data issues, complaints, amendment versions, and evidence. \u003cstrong\u003eAn Excel result does not constitute legal approval or automatic advertising.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch2\u003eWhat situations does this template package help with?\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eExample 1 – locally purchased advertising space.\u003c\/strong\u003e An organization wants to buy an advertisement in a local newspaper about an upcoming municipal regulatory decision. The advertising intermediary must be able to determine whether the order is covered by TTPA and provide the publisher with the correct sponsor information.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExample 2 – error in the sponsor labeling.\u003c\/strong\u003e A publisher discovers that the sponsor's name, the cost, or the link to the transparency notice is incorrect. A traceable record is then needed for investigation, suspension, or correction.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExample 3 – own post without purchased distribution.\u003c\/strong\u003e The same organization publishes its own organic post. This does not automatically trigger the special labeling requirements: the assessment depends on, among other things, whether there is a political advertising service. The package therefore also includes a documented boundary for situations that are \u003cem\u003enot\u003c\/em\u003e covered.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNot the right product:\u003c\/strong\u003e for writing party-political messages, influencing a specific group of voters, building audience profiles, buying advertising services, or guaranteeing that an advertisement is legally approved. The product is only a neutral administrative and legal control record.\u003c\/p\u003e\n\n\u003ch2\u003eExact contents of the ZIP package\u003c\/h2\u003e\n\n\u003cdiv style=\"overflow-x:auto\"\u003e\u003ctable style=\"width:100%;min-width:690px;border-collapse:collapse\"\u003e\n\n\u003cthead\u003e\u003ctr style=\"background:#D8EAF5\"\u003e\n\n\u003cth scope=\"col\" style=\"text-align:left;padding:8px\"\u003eDocument\u003c\/th\u003e\n\n\u003cth scope=\"col\" style=\"text-align:left;padding:8px\"\u003eUse\u003c\/th\u003e\n\n\u003cth scope=\"col\" style=\"text-align:left;padding:8px\"\u003eLanguage and format\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e01 Classification of local issue-based advertisements\u003c\/td\u003e\n\n\u003ctd\u003eSeparate purchased advertising services from internal publication and editorial material; document the Article 8 factors.\u003c\/td\u003e\n\n\u003ctd\u003eSV · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e02 Sponsor certificate and information transfer\u003c\/td\u003e\n\n\u003ctd\u003eThe sponsor's identity, control details, remuneration, funding source, and information actually provided according to Article 7.\u003c\/td\u003e\n\n\u003ctd\u003eSV · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e03 Advertisement labeling and transparency notice\u003c\/td\u003e\n\n\u003ctd\u003eField matrix and neutral labeling structure according to Articles 11–12 and EU 2025\/1410. Must be adapted to the actual channel.\u003c\/td\u003e\n\n\u003ctd\u003eSV · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e04 Publisher's publication control\u003c\/td\u003e\n\n\u003ctd\u003eReview label, working notice link, accessibility, information, notification path, and separate publication decision.\u003c\/td\u003e\n\n\u003ctd\u003eSV · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e05 Notification, correction, and amendment log\u003c\/td\u003e\n\n\u003ctd\u003eDocument concrete deficiency, investigation, update, screenshot, version history, and final decision.\u003c\/td\u003e\n\n\u003ctd\u003eSV · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e06 User guide\u003c\/td\u003e\n\n\u003ctd\u003eSeven working steps, legal boundaries, sources, and three neutralized examples.\u003c\/td\u003e\n\n\u003ctd\u003eSV · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e07 English User Guide\u003c\/td\u003e\n\n\u003ctd\u003eEnglish instructions for using the Swedish compliance forms; this is not a full translation of all templates.\u003c\/td\u003e\n\n\u003ctd\u003eEN · DOCX + PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e08 Excel – control register\u003c\/td\u003e\n\n\u003ctd\u003eNine tabs, 540 formulas, and administrative status tracking without macros or customer test data.\u003c\/td\u003e\n\n\u003ctd\u003eSV · XLSX\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\u003c\/div\u003e\n\n\u003ch2\u003eExcel for sponsor, labeling, and publisher follow-up\u003c\/h2\u003e\n\n\u003cp\u003eNine tabs: \u003cstrong\u003eRead me, Overview, Campaigns, Sponsor certificate, Labeling, Costs, Publication, Notifications, and Sources\u003c\/strong\u003e. Enter actual campaign IDs, sponsors, publication channels, information transfers, costs, and controls. The overview shows open cases and entries where information is missing.\u003c\/p\u003e\n\n\u003cp\u003eThe workbook's **540 formulas** display administrative warnings such as \u003cstrong\u003e\"INVESTIGATE – MANUALLY\", \"COMPLETE\", \"STOP – GDPR REVIEW\"\u003c\/strong\u003e and \u003cstrong\u003e\"FOR MANUAL PUBLICATION REVIEW\"\u003c\/strong\u003e. They never mean that the advertisement is legally permitted, fact-checked, or published. \u003cstrong\u003e16 test controls are approved\u003c\/strong\u003e; the fictitious test data is not in the customer's XLSX. No data connection to an advertising platform or web publication is included.\u003c\/p\u003e\n\n\u003ch2\u003eWorkflow – from advertisement order to preservation\u003c\/h2\u003e\n\n\u003col\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eClassify the case.\u003c\/strong\u003e Check according to Articles 3 and 8 whether it is a relevant political advertising service. Review message, sponsor, language, context, channel, target audience, and purpose. Political content is not enough on its own.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEstablish the roles.\u003c\/strong\u003e The sponsor, advertising service provider, and publisher do not have identical obligations.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eRequest a sponsor certificate.\u003c\/strong\u003e Collect truthful information, paid amounts, any other benefits, and the relevant funding source. Check whether special sponsor restrictions apply.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePrepare the label and transparency notice.\u003c\/strong\u003e Follow EU 2025\/1410 Annex I and II for the medium's actual format. Ensure that the information is clear and that the link works.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePerform a separate privacy assessment.\u003c\/strong\u003e If online advertising is targeted or delivered using personal data, special rules apply in Articles 18–19. IMY's guidance and GDPR need to be considered.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eVerify actual publication.\u003c\/strong\u003e Save evidence of the displayed label, accessibility check, URL, time, and version number. An internal Word or Excel file is not the published evidence.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHandle corrections and preserve.\u003c\/strong\u003e Document notifications according to Article 15, corrections, and the actual final publication day.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhat does the legislation say—and which exceptions are important?\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eArticles 7–8:\u003c\/strong\u003e Sponsors must truthfully declare relevant political advertising services, and publishers\/service providers must assess advertisements based on the actual circumstances. Article 8 is a factor model for certain political issue-based advertising, not an automatic prohibition or permission. \u003ca href=\"https:\/\/eur-lex.europa.eu\/legal-content\/SV\/TXT\/?uri=CELEX:32024R0900\"\u003eEU 2024\/900, official Swedish regulation\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eArticles 11–12:\u003c\/strong\u003e Publishers must ensure that political advertising messages have appropriate labeling and transparency notices with, among other things, sponsor and funding information. If mandatory information cannot be completed without unreasonable delay, publication may need to be stopped according to Article 12.2. The format of labeling is also regulated by \u003ca href=\"https:\/\/eur-lex.europa.eu\/legal-content\/SV\/TXT\/?uri=CELEX:32025R1410\"\u003eimplementing regulation 2025\/1410\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eArticle 12.4:\u003c\/strong\u003e Publishers must retain transparency notices and amendments for \u003cstrong\u003eseven years from the advertisement's last publication\u003c\/strong\u003e. Article 9 contains another retention rule and a narrow exception for certain micro-enterprises with only marginal ancillary advertising services. The exception does not automatically apply to all small media publishers or all requirements.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eArticles 18–19:\u003c\/strong\u003e For targeted political online advertising using personal data, special privacy rules exist, including those around consent. This product contains no audience profiling. See \u003ca href=\"https:\/\/www.imy.se\/publikationer\/vagledning-om-riktad-politisk-onlinereklam\/\"\u003eIMY's guidance\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInternal distribution and editorial content:\u003c\/strong\u003e \u003ca href=\"https:\/\/mediemyndigheten.se\/eu-regleringar\/ttpa-eus-forordning-om-politisk-reklam\/\"\u003eThe Swedish Media Authority\u003c\/a\u003e states that own organic internal publication normally does not trigger the same requirements for advertisement labeling. A separately purchased advertising service may, however, make the regulations relevant. Also check any special media law rules.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003ch3\u003eMust all posts about politics or municipal decisions be labeled?\u003c\/h3\u003e\n\n\u003cp\u003eNo. The rules cover political advertising services according to the regulation's definitions. An own organic post, editorial material, or a private opinion is not automatically covered by corresponding labeling requirements. Classification requires a factual assessment.\u003c\/p\u003e\n\n\u003ch3\u003eDo the rules apply to an organization that is not a political party?\u003c\/h3\u003e\n\n\u003cp\u003eAn organization may be covered if it orders an advertising service that constitutes political advertising according to the regulation. It is not determined solely by the form of the organization. A paid advertisement about a local regulatory process may therefore need to be assessed.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use the Word label directly on the web?\u003c\/h3\u003e\n\n\u003cp\u003eNo. It is a working structure with placeholders. The publisher must complete the correct information and follow \u003cstrong\u003eEU 2025\/1410\u003c\/strong\u003e for the actual format, including readability, placement, language, and accessibility.\u003c\/p\u003e\n\n\u003ch3\u003eDoes the seven-year retention requirement apply to all small actors?\u003c\/h3\u003e\n\n\u003cp\u003eArticle 12.4 covers publishers' transparency notices and amendments. Other obligations and narrow exceptions need to be assessed separately. Article 9's micro-enterprise exception does not generally apply to all labeling.\u003c\/p\u003e\n\n\u003ch3\u003eCan the package be used for targeted advertisements based on personal data?\u003c\/h3\u003e\n\n\u003cp\u003eOnly as an administrative checklist and warning. The special rules for such advertising according to Articles 18–19 and GDPR require a separate assessment, and no personal profiles or audience lists are included.\u003c\/p\u003e\n\n\u003ch3\u003eAre the PDF files editable forms?\u003c\/h3\u003e\n\n\u003cp\u003eNo. They are searchable and printable A4 copies, without interactive PDF form fields. Use the Word versions when information needs to be edited.\u003c\/p\u003e\n\n\u003ch3\u003eAre all documents in English?\u003c\/h3\u003e\n\n\u003cp\u003eNo. The five templates, the Swedish guide, and Excel are in Swedish. A separate \u003cstrong\u003eEnglish User Guide\u003c\/strong\u003e for using these files is included.\u003c\/p\u003e\n\n\u003ch2\u003eSources, version, and transparency\u003c\/h2\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/eur-lex.europa.eu\/legal-content\/SV\/TXT\/?uri=CELEX:32024R0900\"\u003eEU 2024\/900\u003c\/a\u003e (Articles 3, 7–12, 15, and 18–19), \u003ca href=\"https:\/\/eur-lex.europa.eu\/legal-content\/SV\/TXT\/?uri=CELEX:32025R1410\"\u003eEU 2025\/1410\u003c\/a\u003e (label and transparency notice format), \u003ca href=\"https:\/\/mediemyndigheten.se\/eu-regleringar\/ttpa-eus-forordning-om-politisk-reklam\/\"\u003eThe Swedish Media Authority\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.imy.se\/publikationer\/vagledning-om-riktad-politisk-onlinereklam\/\"\u003eIMY\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eVersion \u003cstrong\u003e1.0\u003c\/strong\u003e. AI-assisted legal source control and technical file tests \u003cstrong\u003e8 November 2026\u003c\/strong\u003e. No independent lawyer, political advertising specialist, or authority has reviewed or approved the material. Always adapt information, obligations, and actual labeling formats to your specific advertising service and responsible actors. \u003cstrong\u003eNo election campaign, political recommendation, or audience-targeted persuasion is produced by the package.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"Svenska Dokumentmallar","offers":[{"title":"Default Title","offer_id":56555612766550,"sku":"MB-TTPA-SAKFRAGA-2627-V1","price":79.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/files\/mallbutiken-01_TTPA_Politisk_Reklam_Huvudbild_1600.png?v=1794176909","url":"https:\/\/mallbutiken.se\/en\/products\/politisk-reklam-lokal-sakfraga-ttpa-2026","provider":"Mallbutiken","version":"1.0","type":"link"}