{"product_id":"sociala-medier-policy-publiceringsrutiner-ideell-forening-word-pdf-excel","title":"Social Media Policy \u0026 Publishing Procedures – Non-Profit Organization | Word\/PDF\/Excel","description":"\n\u003cp\u003e\u003cstrong\u003eSocial media policy and publishing routines for non-profit organizations\u003c\/strong\u003e – a template package in editable Word, searchable PDF, and Excel for Swedish organizations that need to organize their official social channels, quality-assure content, and document moderation actions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e No template automatically approves personal images or future publications. The organization must itself check, among other things, the legal basis under GDPR, rights to the material, special protection for children, the relevant platform, and when content must be identified as advertising. The package is not a legal guarantee or a service that publishes posts automatically.\u003c\/p\u003e\n\u003ch2\u003eWhen is this package suitable?\u003c\/h2\u003e\n\u003cp\u003eWhen a non-profit organization wants to develop an internal social media policy, decide who may create and publish posts, introduce pre-review, consistently moderate comments, and follow up on actions taken. The package is suitable for both a smaller board and an organization with multiple communications staff. For a separate document regulating photography or specific image publication, a separate assessment and, if necessary, a photo consent form are required instead.\u003c\/p\u003e\n\u003cdiv style=\"border:2px solid #1b5e99;border-radius:10px;background:#edf5fc;padding:17px;margin:20px 0\"\u003e\n\n\u003ch3 style=\"margin:0 0 8px\"\u003e01. Package contents\u003c\/h3\u003e\n\n\u003cp\u003eFive practical working documents, a Swedish user guide, and an English User Guide. All seven are delivered in editable Word and corresponding searchable, printable PDF. In addition, an Excel workbook with nine tabs is included. \u003cstrong\u003e7 DOCX + 7 PDF + 1 XLSX = 15 customer files.\u003c\/strong\u003e Word\/PDF are two format versions of seven documents, not fourteen different templates.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv style=\"border:2px solid #1b5e99;border-radius:10px;background:#f8fbfe;padding:17px;margin:20px 0\"\u003e\n\n\u003ch3 style=\"margin:0 0 8px\"\u003e02. What the files contain\u003c\/h3\u003e\n\n\u003cp\u003eSocial media policy, account permissions and role matrix, publishing checklist, moderation and incident routine, content calendar, two guides, and an Excel tool for administrative statuses and follow-up. The material distinguishes planned work from reviewed, approved, published, completed, and verified.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003ch2\u003eFile by file – what is included\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse\"\u003e\n\n\u003cthead\u003e\u003ctr\u003e\n\n\u003cth style=\"text-align:left;padding:9px;border-bottom:2px solid #1b5e99\"\u003eDocument\u003c\/th\u003e\n\n\u003cth style=\"text-align:left;padding:9px;border-bottom:2px solid #1b5e99\"\u003eFunction\u003c\/th\u003e\n\n\u003cth style=\"text-align:left;padding:9px;border-bottom:2px solid #1b5e99\"\u003eLanguage\u003c\/th\u003e\n\n\u003cth style=\"text-align:left;padding:9px;border-bottom:2px solid #1b5e99\"\u003eFormat\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSocial media policy\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eGovernance, permissions, publishing principles, and implementation\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eRole and approval matrix\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eAccount management, role allocation, and escalation\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003ePublishing checklist\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eImage rights, GDPR, advertising identification, and actual publication\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eModeration routine and incident report\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eCase assessment, decision, action, and separate follow-up review\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eContent calendar and follow-up\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003ePlanned versus published posts, responsibility, and results\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish user guide\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWorkflow, risk cases, sources, and limitations\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eEnglish User Guide\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eEnglish instructions for using the Swedish templates\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eEnglish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eWord\/PDF\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eExcel tool with nine tabs\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eChannels, posts, review, moderation, actions, decisions, and controls\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eSwedish\u003c\/td\u003e\n\n\u003ctd style=\"padding:9px;border-bottom:1px solid #dce6ee;vertical-align:top\"\u003eExcel\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\u003ch2\u003eThe Excel tool: nine tabs with functional registers\u003c\/h2\u003e\n\u003cp\u003eExcel contains \u003cstrong\u003eOverview, Channels, Posts, Reviews, Moderation, Actions, Decisions, Controls, and Read Me\u003c\/strong\u003e. The compilation shows the number of registered channels, drafts, posts under review, approved, and manually registered published posts, open moderation cases, and actions per status. The workbook has validated status fields, formulas, and space for internal reference IDs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcel does not perform legal compliance checks, transfer posts to social media, or determine whether something is advertising.\u003c\/strong\u003e Avoid writing passwords, personal identity numbers, identifiable complaints, and sensitive information in a shared register.\u003c\/p\u003e\n\u003ch2\u003eHow the organization gets started\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eInventory the organization's actual official accounts, responsible roles, and access rights.\u003c\/li\u003e\n\n\u003cli\u003eCustomize the policy and document an actual decision by the authorized function.\u003c\/li\u003e\n\n\u003cli\u003eDetermine routines for review, GDPR, copyright, communication, and potential sponsorship.\u003c\/li\u003e\n\n\u003cli\u003eRegister posts and perform a check of the specific content before approval.\u003c\/li\u003e\n\n\u003cli\u003ePublish only after relevant approval, and register the actual URL and time afterward.\u003c\/li\u003e\n\n\u003cli\u003eFollow up on comments, complaints, moderation, corrections, and actually completed actions separately.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003ch2\u003eLegal prerequisites – before every publication\u003c\/h2\u003e\n\u003ch3\u003ePersonal data and images\u003c\/h3\u003e\u003cp\u003eIdentifiable persons in images or audio may involve the processing of personal data. The organization needs to assess the purpose, legal basis, information, and any objections. Consent is not the only possible legal basis and is not automatically a general permission for all future use. Children and sensitive personal data require special care. See \u003ca href=\"https:\/\/www.imy.se\/vanliga-fragor-och-svar\/ar-jag-ansvarig-for-det-jag-publicerar-pa-sociala-medier\/\"\u003eIMY's guidance on social media\u003c\/a\u003e and \u003ca href=\"https:\/\/www.imy.se\/vanliga-fragor-och-svar\/kan-vi-publicera-bilder-fran-ett-event-pa-vara-sociala-medier\/\"\u003eIMY's advice on event images\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eCopyright and advertising\u003c\/h3\u003e\u003cp\u003eCheck that the organization is allowed to use photographs, texts, audio, and video on the relevant channel according to applicable law and license; see \u003ca href=\"https:\/\/www.prv.se\/sv\/upphovsratt\/for-anvandare\/upphovsratt-pa-bilder\/\"\u003ePRV on copyright for images\u003c\/a\u003e. If a post is actually marketing, rules on advertising identification and senders may apply; see \u003ca href=\"https:\/\/www.konsumentverket.se\/marknadsratt-foretag\/dold-marknadsforing-i-sociala-medier-regler-for-foretag\/\"\u003eKonsumentverket on hidden marketing\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eMust the organization always have consent for images?\u003c\/h3\u003e\u003cp\u003eNo. The legal basis must be assessed in the concrete situation. Consent is one possibility but not the only one; a publication may still be prohibited if other requirements are not met.\u003c\/p\u003e\n\u003ch3\u003eDo special rules apply if children appear in a post?\u003c\/h3\u003e\u003cp\u003eYes, children's personal data have special protection. Make an individual assessment and choose non-identifiable material or refrain when the conditions are uncertain.\u003c\/p\u003e\n\u003ch3\u003eCan Excel check whether a post may be published?\u003c\/h3\u003e\u003cp\u003eNo. Excel can register humanly performed checks and compile their status, but does not perform any automatic assessment of GDPR, copyright, or advertising rules.\u003c\/p\u003e\n\u003ch3\u003eCan we remove all negative comments?\u003c\/h3\u003e\u003cp\u003eIt depends on the circumstances, the organization's rules, the platform terms, and relevant law. Substantive objections should not automatically be equated with prohibited content.\u003c\/p\u003e\n\u003ch3\u003eAre image consent or influencer agreements included?\u003c\/h3\u003e\u003cp\u003eNo. The package is an internal publishing and moderation process. Separate agreements and consents must be selected and customized when they are actually needed.\u003c\/p\u003e\n\u003ch3\u003eAre the PDF files fillable, and are the templates in English?\u003c\/h3\u003e\u003cp\u003eThe PDFs are searchable and printable but do not have verified interactive form fields. The Word files are editable. The five working documents and the Swedish guide are in Swedish; the English User Guide provides instructions but is not a foreign legal adaptation.\u003c\/p\u003e\n\u003ch2\u003eRelated documents\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003ca href=\"\/en\/products\/fotomedgivande-samtyckesblankett-bildpublicering-2027\"\u003ePhoto consent and image publication\u003c\/a\u003e – when a separate consent is appropriate after a legal assessment.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003ca href=\"\/en\/products\/fotografavtal-bildlicens-uppdrag-rattigheter-2027\"\u003ePhotography agreement and image license\u003c\/a\u003e – to regulate the right of use for images.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003ca href=\"\/en\/products\/sakerhetsplan-incidentrapport-foreningsarrangemang-word-pdf-excel\"\u003eSafety plan and incident report for organization events\u003c\/a\u003e – for physical events.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eSources and version\u003c\/h2\u003e\n\u003cp\u003eOfficial main sources: \u003ca href=\"https:\/\/eur-lex.europa.eu\/legal-content\/SV\/TXT\/?uri=CELEX:32016R0679\"\u003eGDPR (EU) 2016\/679\u003c\/a\u003e, \u003ca href=\"https:\/\/data.riksdagen.se\/dokument\/sfs-1960-729.html\"\u003eCopyright Act (1960:729)\u003c\/a\u003e, IMY's guidance, PRV's image rights guidance, and Konsumentverket's information on advertising. Version 1.0. AI-assisted source review 2026-11-02. No documented external legal review or authority certification.\u003c\/p\u003e\n\u003cp\u003eThe finished customer file is delivered after later manual linking of the ZIP to Shopify Digital Products. This product page has been developed as an unpublished draft, and public availability for purchase is verified only after manual publication.\u003c\/p\u003e","brand":"Svenska Dokumentmallar","offers":[{"title":"Default Title","offer_id":56438935683414,"sku":"SOCMED-FOR-POLICY-V1","price":79.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/files\/01_sociala_medier_policy_huvudbild_1600.png?v=1793575002","url":"https:\/\/mallbutiken.se\/en\/products\/sociala-medier-policy-publiceringsrutiner-ideell-forening-word-pdf-excel","provider":"Mallbutiken","version":"1.0","type":"link"}