{"product_id":"ugc-creator-avtal-mall-2026-word-pdf","title":"UGC Creator Agreement Template 2026 – Word\/PDF | Swedish Law","description":"\u003ch2\u003eUGC Creator Agreement 2026 – professional template for companies, agencies, and content creators\u003c\/h2\u003e\u003cp\u003eUGC, creator content, and short-form video are used today in everything from organic social media to e-commerce, Meta Ads, TikTok Ads, Spark Ads, Partnership Ads, display, landing pages, and other paid campaigns. A common problem is that the parties agree on what is to be filmed – but not on \u003cstrong\u003ewho may use the material, for how long, in which channels, whether raw material is included, or how many revision rounds are covered\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThis professional \u003cstrong\u003eUGC Creator Agreement template\u003c\/strong\u003e is designed for Swedish companies, agencies, and creators who want to regulate both the content production itself and the commercial usage rights in one and the same agreement. The template is delivered in \u003cstrong\u003eeditable Word format (DOCX) and as a PDF\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe document comprises \u003cstrong\u003e10 professionally designed A4 pages, 28 contract areas, and five practical appendices\u003c\/strong\u003e.\u003c\/p\u003e\u003ch2\u003eWhat is the difference between a UGC agreement and an influencer agreement?\u003c\/h2\u003e\u003cp\u003eIn a traditional influencer agreement, a large part of the value lies in the influencer publishing the advertisement on their own channels and reaching their own audience. A UGC assignment often works differently: the creator produces, for example, a product demo, testimonial, hook, voice-over, or short-form video that the \u003cstrong\u003ecompany itself publishes or uses in advertisements\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe creator does not therefore need to have a large audience and does not even have to publish the material themselves. Consequently, questions regarding \u003cstrong\u003elicense, paid media, editing rights, raw material, name\/image\/voice, and revision rounds\u003c\/strong\u003e become particularly important.\u003c\/p\u003e\u003ch2\u003eThe Main Agreement – 28 contract areas\u003c\/h2\u003e\u003cp\u003eThe template regulates, among other things:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eparties, contact persons, and the purpose of the assignment\u003c\/li\u003e\n\n\u003cli\u003edefinition of UGC, final material, and raw material\u003c\/li\u003e\n\n\u003cli\u003eindependent contractor status\u003c\/li\u003e\n\n\u003cli\u003escope of the assignment and deliverables\u003c\/li\u003e\n\n\u003cli\u003ecreative brief and script level\u003c\/li\u003e\n\n\u003cli\u003ehooks, CTA, formats, and technical requirements\u003c\/li\u003e\n\n\u003cli\u003edeadlines and participation\u003c\/li\u003e\n\n\u003cli\u003ereview and acceptance\u003c\/li\u003e\n\n\u003cli\u003erevision rounds\u003c\/li\u003e\n\n\u003cli\u003ereshoots and errors\u003c\/li\u003e\n\n\u003cli\u003ecopyright and rights to the material\u003c\/li\u003e\n\n\u003cli\u003escope, duration, and territory of the license\u003c\/li\u003e\n\n\u003cli\u003eraw material and project files\u003c\/li\u003e\n\n\u003cli\u003eediting, cutting, and derivatives\u003c\/li\u003e\n\n\u003cli\u003ename, image, and voice in advertising\u003c\/li\u003e\n\n\u003cli\u003eAI, synthetic media, digital avatar, and voice cloning\u003c\/li\u003e\n\n\u003cli\u003epaid media, whitelisting, and creator licensing\u003c\/li\u003e\n\n\u003cli\u003ePartnership Ads and TikTok Spark Ads\u003c\/li\u003e\n\n\u003cli\u003emusic and other third-party material\u003c\/li\u003e\n\n\u003cli\u003eparticipating persons, locations, and property\u003c\/li\u003e\n\n\u003cli\u003emarketing rights and product claims\u003c\/li\u003e\n\n\u003cli\u003epersonal data and GDPR\u003c\/li\u003e\n\n\u003cli\u003econfidentiality and embargo\u003c\/li\u003e\n\n\u003cli\u003eexclusivity and competing assignments\u003c\/li\u003e\n\n\u003cli\u003ecompensation, invoicing, and products\u003c\/li\u003e\n\n\u003cli\u003etravel, expenses, and props\u003c\/li\u003e\n\n\u003cli\u003eliability and rectification\u003c\/li\u003e\n\n\u003cli\u003econtract period, cancellation, termination, and dispute\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eAppendix 1 – UGC brief and delivery specification\u003c\/h2\u003e\u003cp\u003eTo reduce the risk of misunderstandings, the agreement includes a separate production brief. There, the parties can specify the project, target audience, main message, CTA, approved product claims, tone, visual requirements, script level, delivery channel, and deadlines.\u003c\/p\u003e\u003cp\u003eThere is also a detailed delivery table where, for example, video format, number of versions, length, aspect ratio, raw files, and comments can be documented. Separate fields are provided for hooks, CTA variants, voice-over, versions without text overlay, subtitles, thumbnails, and B-roll.\u003c\/p\u003e\u003ch2\u003eAppendix 2 – Revision rounds, review and acceptance\u003c\/h2\u003e\u003cp\u003eA common conflict in creator projects is what is actually included in a revision round. The template therefore distinguishes between \u003cstrong\u003enormal revision within the original brief\u003c\/strong\u003e and \u003cstrong\u003enew scope\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eExamples of revision could be correcting text, swapping between already recorded takes, or shortening a video. A new target audience, a completely new script, a different product, a new recording location, or an entirely new concept can instead be treated as additional work.\u003c\/p\u003e\u003cp\u003eThe appendix contains fields for the number of revision rounds, feedback deadline, delivery time for the revised version, acceptance model, extra revision costs, and rules for reshoots.\u003c\/p\u003e\u003ch2\u003eAppendix 3 – Rights and license matrix\u003c\/h2\u003e\u003cp\u003eThis is one of the most important parts of the agreement. The company can separately choose whether the material may be used for:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eorganic publishing in own social media\u003c\/li\u003e\n\n\u003cli\u003ewebsite, e-commerce, and landing pages\u003c\/li\u003e\n\n\u003cli\u003eemail, CRM, and newsletters\u003c\/li\u003e\n\n\u003cli\u003ein-store, POS material, events, and digital screens\u003c\/li\u003e\n\n\u003cli\u003epaid social, display, and video ads\u003c\/li\u003e\n\n\u003cli\u003ewhitelisting, Partnership Ads, and Spark Ads\u003c\/li\u003e\n\n\u003cli\u003emarketplaces and retailers\u003c\/li\u003e\n\n\u003cli\u003eTV, CTV, cinema, and digital out-of-home\u003c\/li\u003e\n\n\u003cli\u003eraw material and the company's own re-edits\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFor each use, the parties can specify the \u003cstrong\u003elicense period, territory, channel, and special conditions\u003c\/strong\u003e. There is also separate regulation of sub-licensing, editing rights, and what should happen when the license period expires.\u003c\/p\u003e\u003ch2\u003ePaid ads, whitelisting, and creator licensing\u003c\/h2\u003e\u003cp\u003eThe right to publish a video organically is not the same as the right to use it in paid advertisements. The template therefore distinguishes clearly between organic use and paid media.\u003c\/p\u003e\u003cp\u003eIf the company wants to use the creator's identity or account through, for example, \u003cstrong\u003eMeta Partnership Ads, TikTok Spark Ads, whitelisting, or other creator licensing\u003c\/strong\u003e, the period, authorization, ad account, and separate compensation can be specified. The agreement assumes that passwords should never be shared; the platforms' own authorization features should be used.\u003c\/p\u003e\u003ch2\u003eName, image, and voice\u003c\/h2\u003e\u003cp\u003eWhen the creator themselves is seen or heard in the material, there is a separate clause and license section for commercial use of \u003cstrong\u003ename, image, voice, and other personal characteristics\u003c\/strong\u003e. This allows the parties to determine exactly in which media and for how long the creator's identity may be used.\u003c\/p\u003e\u003ch2\u003eAI, deepfake, and voice cloning\u003c\/h2\u003e\u003cp\u003eThe template includes specific, modern protection for AI and synthetic media use. Unless otherwise expressly agreed, the company's rights may not automatically be used to train models, create digital avatars, voice clones, deepfakes, synthetic dubbing, or new AI-generated material that makes it appear as though the creator participated.\u003c\/p\u003e\u003cp\u003eIf such use is to be permitted, there is support for agreeing separately on purpose, technology, period, territory, approval, and compensation.\u003c\/p\u003e\u003ch2\u003eMusic and third-party rights\u003c\/h2\u003e\u003cp\u003eMusic that works for a regular organic video does not necessarily need to be licensed for a paid advertisement. Therefore, the agreement contains special conditions regarding music, stock material, graphics, fonts, trademarks, artwork, and other third-party material.\u003c\/p\u003e\u003cp\u003eThe template also regulates liability for participating persons, private environments, and other rights that may be required for commercial use.\u003c\/p\u003e\u003ch2\u003eAppendix 4 – Compensation and rights costs\u003c\/h2\u003e\u003cp\u003eCompensation can be divided between the production itself and the commercial license. The appendix contains fields for:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eproduction fee\u003c\/li\u003e\n\n\u003cli\u003erights compensation\u003c\/li\u003e\n\n\u003cli\u003epaid media add-on\u003c\/li\u003e\n\n\u003cli\u003ewhitelisting\/creator licensing\u003c\/li\u003e\n\n\u003cli\u003eraw material\u003c\/li\u003e\n\n\u003cli\u003eextra hooks and versions\u003c\/li\u003e\n\n\u003cli\u003eextra revision rounds\u003c\/li\u003e\n\n\u003cli\u003enew recording after changed brief\u003c\/li\u003e\n\n\u003cli\u003eproducts kept or borrowed\u003c\/li\u003e\n\n\u003cli\u003etravel and expenses\u003c\/li\u003e\n\n\u003cli\u003epayment terms\u003c\/li\u003e\n\n\u003cli\u003etax classification (F-tax, A-tax, or self-employment)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eAppendix 5 – Delivery and rights checklist\u003c\/h2\u003e\u003cp\u003eThe final appendix serves as a practical final check before the company begins using the material. It checks, among other things, delivery format, revision rounds, raw material, music licenses, participants, license period, paid ads, name\/image\/voice, AI use, product claims, advertising identification, and personal data.\u003c\/p\u003e\u003ch2\u003eLegal status checked 2026\u003c\/h2\u003e\u003cp\u003eVersion 1.0 has had its legal status checked on \u003cstrong\u003eSeptember 27, 2026\u003c\/strong\u003e, and has been designed with consideration given to, among other things:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eThe Swedish Copyright Act (1960:729)\u003c\/li\u003e\n\n\u003cli\u003eThe Act on Names and Pictures in Advertising (1978:800)\u003c\/li\u003e\n\n\u003cli\u003eThe Marketing Act (2008:486)\u003c\/li\u003e\n\n\u003cli\u003eThe General Data Protection Regulation (EU) 2016\/679 (GDPR)\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Authority for Privacy Protection (IMY) guidelines on publishing images, film, and sound\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Consumer Agency's current work and guidance on influencer marketing and hidden advertising\u003c\/li\u003e\n\n\u003cli\u003eThe Swedish Tax Agency's guidance on compensation to influencers and creators\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWho is the UGC agreement for?\u003c\/h2\u003e\u003cp\u003eThe template is particularly suitable for e-commerce companies, brands, advertising agencies, performance marketing agencies, social media agencies, startups, content creators, UGC creators, and other companies ordering commercial content for digital marketing.\u003c\/p\u003e\u003ch2\u003eYou receive\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eUGC_Creator_Agreement_2026.docx\u003c\/strong\u003e – fully editable Word template\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eUGC_Creator_Agreement_2026.pdf\u003c\/strong\u003e – ready-to-use PDF version\u003c\/li\u003e\n\n\u003cli\u003e10 professionally designed A4 pages\u003c\/li\u003e\n\n\u003cli\u003e28 contract areas\u003c\/li\u003e\n\n\u003cli\u003e5 practical appendices\u003c\/li\u003e\n\n\u003cli\u003eUGC brief and delivery specification\u003c\/li\u003e\n\n\u003cli\u003erevision and acceptance model\u003c\/li\u003e\n\n\u003cli\u003erights and license matrix\u003c\/li\u003e\n\n\u003cli\u003ecompensation appendix\u003c\/li\u003e\n\n\u003cli\u003edelivery and rights checklist\u003c\/li\u003e\n\n\u003cli\u003esignature section\u003c\/li\u003e\n\n\u003cli\u003elegal checklist and central legal sources\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eImportant regarding customization\u003c\/h2\u003e\u003cp\u003eUGC projects can differ greatly depending on the product, channel, media budget, target audience, whether the creator participates themselves, and what rights the company requires. The template must therefore be adapted to the specific assignment. Minors as creators, international campaigns, regulated product categories, extensive TV\/DOOH buys, or complex personal data processing may require additional terms.\u003c\/p\u003e\u003cp\u003eThe template is a professional contractual basis but does not replace individual legal advice in particularly complex or high-risk situations.\u003c\/p\u003e\u003ch2\u003eDigital delivery\u003c\/h2\u003e\u003cp\u003eThe product is delivered digitally in Word and PDF formats. No physical product is sent.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eDoes the creator have to publish the material themselves?\u003c\/h3\u003e\u003cp\u003eNo. The agreement is specifically designed for UGC where the company can use the material in its own channels or advertisements without the creator publishing it themselves.\u003c\/p\u003e\u003ch3\u003eAre paid ads and Spark Ads included automatically?\u003c\/h3\u003e\u003cp\u003eNo. Appendix 3 makes it possible to choose exactly which uses are to be included. Paid advertising and creator licensing are regulated separately.\u003c\/p\u003e\u003ch3\u003eCan the company get raw material?\u003c\/h3\u003e\u003cp\u003eYes, if the parties choose for raw material to be included. The agreement has specific fields for raw files, B-roll, and the right to create own re-edits.\u003c\/p\u003e\u003ch3\u003eCan we agree on two revision rounds?\u003c\/h3\u003e\u003cp\u003eYes. Appendix 2 allows the parties to specify the number of included revision rounds, response times, and what extra revisions or new recordings cost.\u003c\/p\u003e\u003ch3\u003eCan the company use the creator's face or voice in AI material?\u003c\/h3\u003e\u003cp\u003eNot under the standard terms. Such use requires a separate express agreement with defined purpose, scope, and compensation.\u003c\/p\u003e","brand":"Svenska Dokumentmallar","offers":[{"title":"Default Title","offer_id":55512020844886,"sku":"UGC-CREATOR-2026","price":149.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/2373\/3846\/files\/ugc-creator-avtal-2026-word-pdf-final.png?v=1790506690","url":"https:\/\/mallbutiken.se\/en\/products\/ugc-creator-avtal-mall-2026-word-pdf","provider":"Mallbutiken","version":"1.0","type":"link"}