Sponsor agreement Template - Word/PDF/Excel

Product description for sponsorship agreement template

A sponsorship agreement is a central legal document drawn up between a sponsor and a recipient to clearly regulate the terms of sponsorship. Our sponsorship agreement template, available in Word, PDF and Excel formats, helps you quickly and easily create a tailored and legally binding agreement. The template is designed to be flexible, professional and easy to use, whether you represent a business, a sports club or a charity.

What is a sponsorship agreement?

A sponsorship agreement is a formal agreement that specifies the terms of how a sponsor provides financial support, goods or services to another party in exchange for exposure or other marketing benefits. Typically, these agreements are used at events, in sports, or for charitable initiatives where the sponsor receives increased visibility, positive brand exposure, or other marketing benefits.

A well-drafted sponsorship agreement protects both the sponsor and the recipient by clearly establishing their respective rights and obligations, as well as ensuring that both parties fulfill their obligations throughout the duration of the agreement. One of the benefits of having a written sponsorship agreement is to minimize the risk of misunderstandings and potential disputes in the future. Our template offers a clear and easy-to-understand structure, ensuring that no important element is left out.

Important components of the sponsorship agreement

Parties and contact details
This section provides information about both the sponsor and the recipient, including name, address and corporate ID. This makes it clear which party is responsible for each commitment.

Scope of the agreement
Here it is specified exactly what the sponsorship means. This can be monetary support, products or services that the sponsor provides, as well as what consideration the recipient must offer, e.g. advertising spots, logo exposure or access to events.

Contract period and termination
This part specifies the contract period and any conditions for early termination of the contract. This protects both parties in the event of unexpected changes and ensures a clear process for ending the collaboration.

Payment terms
The financial aspects of the sponsorship, such as payment amount, frequency and due date, are clearly stated. For in-kind sponsorship, the value of goods or services contributed by the sponsor is also specified.

Rights and obligations
The template covers the specific obligations and rights of the sponsor and recipient, ensuring that both parties know exactly what to expect during the life of the agreement. This may include how the sponsor may use the recipient's brand or how the recipient will expose the sponsor's brand.

Intellectual property rights
For sponsors who provide trademarked or copyrighted material, this section is important to establish the conditions under which these may be used. This protects the sponsor's brand from inappropriate use.

Secrecy
If there is confidential information shared between the parties during the term of the agreement, a confidentiality clause may be necessary. This prevents sensitive information from being disseminated without permission.

Breach of contract and penalties
A clear section on what happens in the event of a breach of contract is crucial. Here are specified the penalties that apply if a party does not fulfill its obligations, including the possibility of canceling the agreement and possible claims for damages.

Dispute resolution
This section describes how any disputes between the parties shall be resolved. In Sweden, it is common to first try to resolve disputes through negotiation or arbitration. If the dispute cannot be resolved in this way, it can be settled in court according to Swedish law.

Relevant laws and regulations

When drawing up a sponsorship agreement, it is important to follow Swedish legislation. Some of the relevant laws that apply to sponsorship agreements in Sweden include:

Contracts Act (1915:218)
This law forms the basis for all types of agreements in Sweden and establishes the general rules for how agreements are entered into and what is required for them to be valid.

The Marketing Act (2008:486)
This law regulates how marketing should take place in Sweden and ensures that all marketing efforts take place in an honest and correct manner. This is especially important in sponsorships, as the sponsor often uses the recipient's brand in their marketing.

The Radio and Television Act (2010:696)
If sponsorship takes place via radio or television, specific rules apply to how the sponsorship must be presented in order to be clear to consumers. This is important to avoid misunderstandings about what is advertising and what is independent content.

Tax laws
In order for the sponsor to be able to deduct the sponsorship, it is important that the sponsorship has a clear business purpose. If there is no consideration from the recipient, parts of the sponsorship can be classified as a gift and then not be deductible.

Frequently asked questions (FAQ)

What type of sponsorship can be regulated with this template?
The template is flexible and can be used for different types of sponsorship, including monetary contributions, in-kind sponsorship and media sponsorship. Whether it's a sporting event, a charity or a business conference, the agreement can be tailored to suit your needs.

Does the agreement have to be in writing?
It is not a requirement for a sponsorship agreement to be in writing by law, but it is highly recommended to avoid misunderstandings and future conflicts. A written agreement acts as a safety measure for both parties.

Is this template customizable?
Yes, the template is fully customizable. You can add or remove sections depending on your specific situation and the type of sponsorship you handle.

Summary

Our sponsorship agreement template is a comprehensive, easy-to-use and legally correct template that will help you create a clear and well-structured sponsorship agreement. By using this template, you ensure that all important aspects of the sponsorship are covered, and that both the sponsor and the recipient know what they are expected to contribute. The template is created according to Swedish legislation and can be downloaded immediately after purchase in Word, PDF and Excel format.