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UGC Creator Agreement Template 2026 – Word/PDF | Swedish Law
UGC Creator Agreement Template 2026 – Word/PDF | Swedish Law
- File format
- DOCX, PDF
- Document language
- Swedish
- Number of files
- 1
Digital download. No physical product is shipped.
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About this template
UGC Creator Agreement 2026 – professional template for companies, agencies, and content creators
UGC, creator content, and short-form video are used today in everything from organic social media to e-commerce, Meta Ads, TikTok Ads, Spark Ads, Partnership Ads, display, landing pages, and other paid campaigns. A common problem is that the parties agree on what is to be filmed – but not on who is allowed to use the material, for how long, in which channels, whether raw material is included, or how many revision rounds are covered.
This professional UGC Creator Agreement template is designed for Swedish companies, agencies, and creators who want to regulate both the content production itself and the commercial usage rights in one and the same agreement. The template is delivered in editable Word format (DOCX) and as a PDF.
The document comprises 10 professionally designed A4 pages, 28 contract areas, and five practical appendices.
What is included in the package
One UGC Creator Agreement with 28 contract areas and five integrated appendices, totaling 10 A4 pages according to the table of contents.
- 1 DOCX: editable main agreement with appendices.
- 1 PDF: corresponding read and print version.
- 1 ZIP: the same two document formats combined.
- Language: Swedish. Document version: 1.0 (2026).
Digital Products offers ZIP, DOCX, and PDF. The appendices are integrated into the agreement document and are not five additional separate Word files.
What is the difference between a UGC agreement and an influencer agreement?
In a traditional influencer agreement, a large part of the value lies in the influencer publishing the advertising on their own channels and reaching their own audience. A UGC assignment often works differently: the creator produces, for example, a product demo, testimonial, hook, voice-over, or short-form video that the company itself publishes or uses in advertisements.
The creator therefore does not need to have a large audience and does not even need to publish the material themselves. For this reason, questions regarding license, paid media, editing rights, raw material, name/image/voice, and revision rounds become especially important.
What the files contain
The main agreement defines deliverables, revision rounds, copyright, license, paid advertising, name and image, AI usage, and compensation. The five appendices make it possible to fill in a concrete production brief, determine the approval process, and document licensing rights and delivery checks.
The main agreement – 28 contract areas
The template regulates, among other things:
- parties, contact persons, and the purpose of the assignment
- definition of UGC, final material, and raw material
- independent contractor status
- scope of the assignment and deliverables
- creative brief and script level
- hooks, CTA, formats, and technical requirements
- deadlines and participation
- review and acceptance
- revision rounds
- retakes and errors
- copyright and rights to the material
- scope, duration, and territory of the license
- raw material and project files
- editing, cutting, and derivatives
- name, image, and voice in advertising
- AI, synthetic media, digital avatar, and voice cloning
- paid media, whitelisting, and creator licensing
- Partnership Ads and TikTok Spark Ads
- music and other third-party material
- participating persons, locations, and property
- marketing rights and product claims
- personal data and GDPR
- confidentiality and embargo
- exclusivity and competing assignments
- compensation, invoicing, and products
- travel, expenses, and props
- liability and rectification
- contract period, cancellation, termination, and dispute
Appendix 1 – UGC brief and delivery specification
To reduce the risk of misunderstandings, the agreement contains a separate production brief. There, the parties can specify project, target audience, main message, CTA, approved product claims, tone of voice, visual requirements, script level, delivery channel, and deadlines.
There is also a detailed delivery table where, for example, video format, number of versions, length, aspect ratio, raw files, and comments can be documented. Separate fields exist for hooks, CTA variants, voice-over, version without text overlay, subtitles, thumbnails, and B-roll.
Appendix 2 – Revision rounds, review, and acceptance
A common conflict in creator projects is what is actually included in a revision round. The template therefore distinguishes between normal revision within the original brief and new scope.
Examples of revision can be correcting text, switching between already recorded takes, or shortening a video. New target audience, brand new script, different product, new shooting location, or an entirely new concept can instead be treated as additional work.
The appendix contains fields for the number of revision rounds, feedback deadline, delivery time for revised version, acceptance model, extra revision costs, and rules for reshooting.
Appendix 3 – Rights and license matrix
This is one of the most important parts of the agreement. The company can separately choose if the material may be used for:
- organic publishing on their own social media
- website, e-commerce, and landing pages
- email, CRM, and newsletters
- store, POS material, events, and digital screens
- paid social, display, and video ads
- whitelisting, Partnership Ads, and Spark Ads
- marketplaces and retailers
- TV, CTV, cinema, and digital out-of-home
- raw material and the company's own edits
For each use, the parties can specify license period, territory, channel, and special conditions. There is also separate regulation of sublicensing, editing rights, and what should happen when the license period expires.
Paid ads, whitelisting, and creator licensing
The right to publish a video organically is not the same as the right to use it in paid ads. The template therefore clearly distinguishes between organic use and paid media.
If the company wants to use the creator's identity or account through, for example, Meta Partnership Ads, TikTok Spark Ads, whitelisting, or other creator licensing, the period, authorization, ad account, and separate compensation can be specified. The agreement assumes that passwords should never be handed over; the platforms' own authorization features must be used.
Name, image, and voice
When the creator themselves appears or is heard in the material, there is a separate clause and license section for commercial use of name, image, voice, and other personal characteristics. This allows the parties to decide exactly in which media and for how long the creator's identity may be used.
AI, deepfake, and voice cloning
The template contains a special modern protection for AI and synthetic media use. Unless otherwise expressly agreed, the company's rights may not automatically be used to train models, create a digital avatar, voice clone, deepfake, synthetic dubbing, or new AI-generated material that makes it appear as if the creator has participated.
If such use is actually to be allowed, there is support for agreeing separately on purpose, technology, period, territory, approval, and compensation.
Music and third-party rights
Music that works for an ordinary organic video does not necessarily have to be licensed for a paid ad. Therefore, the agreement contains specific conditions regarding music, stock material, graphics, fonts, trademarks, artwork, and other third-party material.
The template also regulates liability for participating persons, private environments, and other rights that may be needed for commercial use.
Appendix 4 – Compensation and rights costs
Compensation can be divided between the production itself and the commercial license. The appendix contains fields for:
- production fee
- rights compensation
- paid media supplement
- whitelisting/creator licensing
- raw material
- extra hooks and versions
- extra revision rounds
- new recording after changed brief
- products kept or borrowed
- travel and expenses
- payment terms
- business tax (F-skatt), payroll tax (A-skatt), or self-employment
Appendix 5 – Delivery and rights checklist
The final appendix serves as a practical final check before the company begins using the material. This checks, among other things, delivery format, revision rounds, raw material, music licenses, participants, license period, paid ads, name/image/voice, AI use, product claims, advertising identification, and personal data.
Legal status verified 2026
Version 1.0 has had its legal status verified on September 27, 2026, and has been designed with regard to, among other things:
- Act (1960:729) on Copyright in Literary and Artistic Works
- Act (1978:800) on Names and Pictures in Advertising
- Marketing Act (2008:486)
- General Data Protection Regulation (EU) 2016/679, GDPR
- The Swedish Authority for Privacy Protection (IMY) guidance on publishing images, films, and audio
- The Swedish Consumer Agency's current work and guidance on influencer marketing and hidden advertising
- The Swedish Tax Agency's guidance on compensation to influencers and creators
Who is the UGC agreement suitable for?
The template is particularly suitable for e-commerce companies, brands, advertising agencies, performance marketing agencies, social media agencies, startups, content creators, UGC creators, and other companies that order commercial content for digital marketing.
You receive
- UGC_Creator_Agreement_2026.docx – fully editable Word template
- UGC_Creator_Agreement_2026.pdf – finished PDF version
- 10 professionally designed A4 pages
- 28 contract areas
- 5 practical appendices
- UGC brief and delivery specification
- revision and acceptance model
- rights and license matrix
- compensation appendix
- delivery and rights checklist
- signature section
- legal checklist and central legal sources
Important regarding customization
UGC projects can differ greatly depending on product, channel, media budget, target audience, whether the creator themselves participates, and which rights the company needs. The template must therefore be adapted to the specific assignment. Minors as creators, international campaigns, regulated product categories, extensive TV/DOOH buys, or complex personal data processing may require additional terms.
The template is a professional agreement basis but does not replace individual legal advice in particularly complex or high-risk situations.
Digital delivery
The product is delivered digitally in Word and PDF format. No physical product is sent.
Guides and supplementary documents
Unsure which agreement is right for you? Read the comparison UGC agreement or influencer agreement. If the assignment includes publishing on the creator's own account, the guide what an influencer agreement should contain and our influencer agreement in Word and PDF may be relevant.
For broader collaborations with exposure and reciprocal performance, there is also the guide on sponsorship agreements and compensation. The Swedish Consumer Agency's guidance on advertising in social media is important when the content is used in marketing.
Frequently asked questions
Does the creator have to publish the material themselves?
No. The agreement is specifically designed for UGC where the company can use the material in its own channels or ads without the creator publishing it themselves.
Are paid ads and Spark Ads included automatically?
No. Appendix 3 makes it possible to choose exactly which uses should be included. Paid advertising and creator licensing are regulated separately.
Can the company receive raw material?
Yes, if the parties choose for raw material to be included. The agreement has specific fields for raw files, B-roll, and the right to create own edits.
Can we agree on two revision rounds?
Yes. Appendix 2 lets the parties specify the number of included revision rounds, response times, and what extra revisions or new recordings cost.
Is the company allowed to use the creator's face or voice in AI material?
Not according to the standard term. Such use requires a separate express agreement with defined purpose, scope, and compensation.
How are the agreement and the five appendices delivered?
One DOCX file and one PDF contain the main agreement and the five appendices. The same two documents are also offered in a ZIP file. There are thus three download objects, but one main document in two formats.
Do we automatically get ownership of all UGC material?
No. The agreement's license matrix must specify which use is granted, for how long, and on which platforms. Rights to raw material, paid ads, use of the creator's identity, and AI processing must be determined expressly.
