Privacy Policy & Cookie Policy Template Package – Word/PDF/Excel | GDPR & Cookies

Privacy Policy & Cookie Policy Template Package – GDPR, cookies, and web/e-commerce

A complete document package for businesses and organizations that need to publish accurate and understandable information about personal data processing and cookies on their website or e-commerce store. The package combines a full privacy policy, cookie policy, practical CMP/cookie banner checklist, short privacy texts for web forms, a compliance checklist, and an Excel tool for inventorying processing activities, cookies, and suppliers.

The template package was legally reviewed on October 3, 2026, against the GDPR, the Swedish Electronic Communications Act, and current guidance from the Swedish Authority for Privacy Protection (IMY) and the Swedish Post and Telecom Authority (PTS) in force at that time. The documents are intended to be relevant during 2026/2027, provided that regulations remain unchanged.

Included – 11 files

• Privacy policy for web & e-commerce – Word + PDF
• Cookie policy – Word + PDF
• Cookie banner & consent settings – Word + PDF
• Short privacy information for web forms – Word + PDF
• GDPR & Cookies – web/e-commerce checklist – Word + PDF
• Excel – cookie inventory, processing activities, suppliers, consent tests, and audit control

Privacy policy according to Articles 13 and 14 of the GDPR

The privacy policy is structured to help the business provide clear information about, for example:

• data controller and contact details
• which personal data is processed
• purposes and legal basis
• legitimate interests when Article 6(1)(f) is used
• recipients and data processors
• transfers outside the EU/EEA and safeguards
• storage periods and erasure criteria
• data subjects' rights
• withdrawal of consent
• complaints to IMY
• automated decision-making and profiling, where relevant
• sources of personal data when Article 14 is applicable

The template contains specific examples for e-commerce, customer accounts, order management, payment, customer service, security work, newsletters, analytics, and marketing. The examples are intended as editable material and must be adapted to the actual processing activities taking place.

Cookie policy according to Swedish cookie legislation

According to Chapter 9, Section 28 of the Electronic Communications Act (2022:482), as a general rule, information may be stored in or retrieved from a user's terminal equipment only after providing information about the purpose and obtaining consent. Exceptions apply, for instance, when the technology is necessary for a service explicitly requested by the user or for the transmission of an electronic message.

The cookie policy therefore contains structures for:

• necessary cookies
• preference cookies
• statistics and analytics
• personalization
• marketing
• cookie/tracking names
• provider and domain
• purpose
• what information is collected
• storage duration
• third-party status
• withdrawal and modification of consent

Cookie banner and consent – practical implementation control

The PTS states, among other things, that valid consent must be voluntary, specific, informed, and active. The user must be able to reject non-necessary cookies at the same stage and view as they can accept them, and it must be as easy to withdraw consent as it is to grant it.

The separate CMP checklist checks, among other things:

• Accept all / Reject all / Customize choices
• that non-necessary cookies are blocked before consent
• that choices are not pre-selected
• that design and colors do not mislead the user
• that passivity is not interpreted as consent
• that cookie walls are not used in an unauthorized manner
• purpose-specific consent
• withdrawal function
• desktop and mobile tests
• technical control of cookies, storage, tags, and third-party embeddings

Short privacy texts for forms

The package also contains ready-to-use layer-1 texts that can be adapted and placed directly at:

• contact forms
• customer accounts
• checkout and orders
• newsletters
• reviews
• support and chat

The short texts are intended to link to the full privacy policy, making it easier to provide information at the time of data collection.

Excel tool for ongoing GDPR and cookie work

The Excel file is more than just a simple list. It includes a dashboard and separate worksheets for:

• personal data processing activities
• cookies, local storage, pixels, SDKs, and other tracking technologies
• suppliers, roles, and third-country transfers
• cookie banner/CMP testing
• publication and audit control
• legal sources

The tool flags, among other things, processing activities that need to be completed, non-necessary cookies, uncertain consent status, third-country transfers, and open compliance measures.

Who is this package for?

• e-retailers
• SaaS and IT companies
• corporate websites
• digital agencies
• consultants and service companies
• associations and organizations
• businesses using analytics, advertising, CRM, or email tools

Legal basis

• General Data Protection Regulation (EU) 2016/679, particularly Articles 5, 6, 7, 12–14, 21, 24, 28, and 32
• Electronic Communications Act (2022:482), particularly Chapter 9, Section 28
• IMY's current guidance on information to data subjects and privacy policies
• PTS's current guidance on cookies, consent, and withdrawal

Format: Word (DOCX) + PDF + Excel (XLSX)
Language: Swedish
Jurisdiction: Sweden / EU
Number of files: 11
Legally reviewed: October 3, 2026
Version: 1.0 – relevant 2026/2027 provided regulations remain unchanged

The documents are general templates and will not be accurate if published unchanged. They must be adapted to the business's actual personal data processing, cookies, suppliers, systems, storage periods, and legal bases.