GPSR Article 19 – product page, manufacturer & safety warning | Word/PDF/Excel

Is your product page missing the manufacturer's postal address, the EU responsible person, or the product's safety warning? The EU's General Product Safety Regulation, GPSR (EU) 2023/988, contains specific information requirements in Article 19 for distance selling when the rules apply. This operational package helps Swedish e-commerce businesses, Shopify stores, and marketplace sellers document the check at the SKU and product variant level – from supplier inquiry to actual correction and screenshot of the public product page.

Applies from 13 December 2024. It is not about writing yet another general product safety policy, but about being able to show which specific mandatory pieces of information are in a particular product offer. However, the Regulation requires a clear distinction: products covered by harmonised sector rules may be subject to other or specific requirements, and Article 51 contains transitional provisions for certain older goods. It is therefore incorrect to claim that all products must have exactly the same GPSR marking regardless of category and history.

Delivery: 5 Swedish working templates + Swedish user guide + English User Guide, all in editable Word (DOCX) and searchable, printable A4 PDF, as well as an Excel workbook (XLSX). 7 DOCX + 7 PDF + 1 XLSX = 15 files in ZIP, one-time price 79 SEK. Excel includes nine tabs, 610 administrative formulas and has passed 26 scenario tests. No pre-filled customer or test data is included.

Exact file list – five working templates and two guides

What does GPSR Article 19 require on a product page?

Article 19 a: manufacturer's name/registered trademark and both postal address and electronic address for contact. The retailer's name only or an unspecified support address is not automatically sufficient.

Article 19 b: when the manufacturer is not established within the EU, under the applicable rules, the name as well as postal and electronic address of the responsible person within the union according to Article 16.1 of the GPSR or Article 4.1 of Regulation 2019/1020 is required. Importer, authorised representative and responsible person must not be confused without verifying the roles.

Article 19 c: information that makes it possible to identify the product, including product image, type and other relevant identifier. The product's actual variant must match the image and designation shown.

Article 19 d: applicable warning or safety information that is otherwise required on the product, packaging or in accompanying documents, in a language that can be easily understood by consumers in the affected Member State. Never translate technical warnings by guessing; obtain the original and verify the language version.

Official legal act: GPSR 2023/988, consolidated version 29 May 2026. See also Consumer Agency's questions and answers about GPSR.

How the package is used in Shopify or another web store

1. Choose a real SKU. Document physical product, target market, variant, article number, supplier and existing web address.
2. Check applicability. Article 2 and any harmonised sector rules must be considered. Older goods may be covered by the transitional provision of Article 51; note the actual date they were placed on the market.
3. Verify the manufacturer. Collect the correct legal name or trademark, postal address and working electronic contact, with reference to the source.
4. Investigate the EU responsible person. If the manufacturer is outside the EU: identify the actual responsible economic operator and check the role documentation, not just a contact address.
5. Obtain original warnings. Verify image, product type, identification, safety text and language for the market where the purchase is made.
6. Correct and check live. Update the store in your usual system. Then review the actual product page on mobile, desktop and other sales channels; save before/after evidence.
7. Make a separate manual decision check. Excel shows evidence that is missing or requires review, but cannot approve a product or its publication.

Excel register – nine tabs, 610 formulas

The workbook has the tabs Read me, Overview, Products, Manufacturer, Responsible EU, Warnings, Listings, Non-compliance and Sources. Each follow-up can be linked to a real SKU and document version. Examples of automatic internal control signals are ”CHECK APPLICABILITY”, “COMPLETE MANUFACTURER”, “MISSING EU RESPONSIBLE”, “MISSING WARNING”, “MISSING PRODUCT IDENTIFICATION”, “INVESTIGATE WARNING” and ”REVIEW FINAL”.

With complete specified information, only ”FOR MANUAL WEB CHECK” is shown as an example, not “legally approved”. 26 scenario tests are passed, including incomplete contact details, third-country manufacturer, unclear EU role, incorrect warning information and closing of non-compliance without actual before/after evidence. The customer file is reset and lacks test cases.

Difference from other Mallbutiken products

The existing GPSR Product Safety & Recall Compliance is a broad package around risk assessment, safety issues and recall. The new package solves another, very narrow task: exactly which safety information a distance offer shows per product variant, and how the store documents the correction.

The existing DSA Marketplace Compliance focuses on digital marketplaces' specific obligations and service provider flows. This package is intended for the economic operator who needs to complete an actual product listing.

Frequently asked questions

Is it enough that the product safety information is in the product's packaging?

Article 19 applies to the information that must be clearly and visibly present in the offer during online or distance selling. That information is only on a physical package therefore does not automatically replace this check.

Must an e-commerce business always show an EU responsible person?

Article 19 b is relevant when the manufacturer is not established within the union. Determine who is actually responsible according to Article 16 or Article 4 of Regulation 2019/1020. No general name list or standard address can replace the check.

Can old products be sold after 13 December 2024?

Article 51 means that certain products that were already placed on the market before this date and met the previous regulatory framework may continue to be made available. Assess the conditions and document actual product and market history.

Do exactly the same GPSR rules apply to all goods?

No. Products covered by specific union harmonised legislation must be assessed with regard to that legislation and the applicable provisions of GPSR. For example, the product's CE rules must not be confused with this Excel check.

Can the Excel sheet approve a Shopify product page?

No. Excel can never determine a product's safety, issue an EU mandate, or automatically check an actual public web page. Manual review of legal scope, product data and the actually displayed page is required.

Is technical integration with Shopify included?

No. The package consists of standalone DOCX, searchable PDF and XLSX. It does not change the Shopify theme, metafields or product descriptions, and does not perform any external API calls.

Can this package be used instead of a Safety Gate report?

No. If a product turns out to be dangerous, there are specific obligations for risk management, recall and possible authority notification. This package only handles information review and documented correction of the product page.

Are all five working templates translated into English?

No. The working templates and Excel register are in Swedish, plus a Swedish guide. A separate English User Guide for using the Swedish documents is included.

Legal sources, version and legal status

EU 2023/988 – GPSR, Articles 2, 4, 16, 19, 51 and 52; Consumer Agency – FAQ about GPSR; EU 2019/1020, Article 4.

Version 1.0, AI-assisted source check and file review 9 November 2026. This is an editable document product, not an authority form, a manufacturer declaration, a GPSR certificate, a technical product test, or a legal approval. No independent lawyer, authority, or manufacturer has reviewed and approved the individual templates. You need to adapt them to the product, legislation, and the actual market.